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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2014 Hyundai Tucson gets DI engines, styling tweaks, priced from $21,450*

Despite being overhauled for the 2010 model year, not much attention has been paid to the Hyundai Tucson crossover in recent times. But when its overseas twin, the ix35, received modest updates at this year's Geneva Motor Show, we knew it'd only be a matter of time before the US-spec model was blessed with similar tweaks. So, without further ado, meet the ever-so-slightly enhanced 2014 Tucson.
The most significant mid-cycle change is found under the Tucson's hood, where two new direct-injected four-cylinder powerplants are found. On the base end, there's a brand new 2.0-liter "Nu" inline-four, good for 164 horsepower and 151 pound-feet of torque. These numbers represent a loss of one measly horsepower, but five more foot-pounds of torque. Nothing significant here, and fuel economy is only slightly better - 23/29 miles per gallon city/highway versus the 22/29 rating of the 2013 model. Uplevel Tucson models use a revamped 2.4-liter engine, also featuring direct injection, which produces 182 hp and 177 lb-ft of torque - gains of six hp and nine lb-ft, respectively. That said, fuel economy for the front-wheel-drive, automatic transmission model has actually suffered some - 2013's rating of 21/30/25 mpg (city/highway/combined) has fallen slightly to 21/28/24. Both front- and all-wheel drive are available on all trim levels.
As far as visual enhancements go, the 2014 Tucson now uses projector-beam halogen headlamps up front and LED taillamps out back, and redesigned 17- and 18-inch alloy wheels are fitted, depending on trim level. Inside, two new cabin colors are available - beige and brown - the navigation system has been enhanced with a choice of two touchscreen interfaces, and there are now two-stage reclining rear seats.

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.