2008 Hyundai Sonata Gls on 2040-cars

Auto blog

Hyundai Prius-Fighter Hybrid could preview next attack on Toyota's champion

Hyundai is no stranger to the hybrid game, selling a gas-electric version of the Sonata in the US since 2011. The 2015-model-year version gets 38 miles per gallon combined, which is certainly admirable but not quite in the same league as the hybrid champion Toyota Prius (50 mpg combined). New spy shots reveal that Hyundai might be finally ready to targeting the non-plug-in fuel economy leader. Why else would some mysterious Hyundai prototypes be cruising through the desert hills with a few Priuses in tow?
Our photographers believe these mules hint at an all-new hybrid model, which makes us think of the Blue Will concept from the 2010 Detroit Auto Show. At the time, Hyundai said the concept could be a preview of a future dedicated hybrid that would compete with the Prius.
We don't know what it all means for sure, but our spy photographers found four heavily modified Elantra GT prototypes driving around with a standard Prius and a Prius V. As if that wasn't enough of a clue, the four changed Elantras represent different approaches Hyundai might be using to go after Toyota, since there were two versions driving by our photographer's lenses, with different rear extensions indicating that both the standard Prius and the larger V might be in Hyundai's sights.

2015 Hyundai Genesis Sedan can be yours for under $40K [w/video]

While we've already tested Hyundai's all-new, second-generation Genesis Sedan in its home market, the Korean brand unveiled the American-spec luxury car to the sleep-deprived journalists of Detroit.
The big sedan isn't wildly different from its KDM counterpart, boasting the same pair of engines that have done so well in the first-generation car. The 5.0-liter V8 still produces 429 horsepower and 376 pound-feet of torque, while the 3.8-liter V6 returns 333 hp and 291 lb-ft of torque. Unlike the current cars, the standard eight-speed automatic can send power to all four wheels, if so optioned. Rear drive remains standard.
The big piece of news surrounding the new Genesis is that Hyundai is aiming to keep the luxury sedan's starting price below $40,000. We knew official pricing hadn't been released, but according to a report from Automotive News, the company is confident the entry level models should remain quite reasonably priced.

Hyundai Rockar dealership concept a kinder way to buy a car [w/video]

The simple car-buying battle line these days usually centers around dealerships versus some alternative method, like online, that bypasses the dealer. A few manufacturers are trying ways in between those two poles, so that customers can visit a retail concept brick-and-mortar location but avoid the negative associations they have with dealerships; Audi's done it in London, BMW's done it in Paris and Tesla is doing it all over. After two years in development, Hyundai has done the same with its Hyundai Rockar store in the Bluewater shopping mall in Kent, England. Hyundai UK partnered with Simon Dixon on the venture, Dixon being a 20-year veteran of the car industry who was frustrated by the experience of having to buy a car at a traditional dealership. Rockar, tucked between a Disney store and a Body Shop, keeps three vehicles in the store; if you prefer, you can handle the entire car-buying transaction online at home, or at computer stations in the store with the help of "Angels," otherwise known as salespeople. Focusing on the retail experience, however, the Angels don't have car backgrounds; they've been trained in the product, but we're told they aren't there to push it on you. Car hunters who want to trade in can input their car to get fair trade value; Rockar says all of its trade-ins go straight to auction, so values are based on dealer auction guides, and every customer gets a no-haggle purchase price. There's a test-drive facility in the mall's enormous parking lot, and prospective customers can go for a spin without a salesperson. It will also attend to routine service needs: owners can book appointments, bring their car to the mall, amuse themselves for a few hours and pick it up the car it's completed. Rockar says it will do routine maintenance on any car, not just Hyundais. Echoing Audi and BMW, Hyundai UK says this isn't about replacing the dealership, but trying to find a better, easier, and less stressful way for potential customers to interact with the brand and buy a car. Bluewater gets 27 million visitors per year, and in just over a month of being open more than 4,000 of them have stopped into Rockar, with three buying a car. Rockar says it will provide free service for three years for the first 100 buyers, and Hyundai expects it to be one of its UK's top ten dealers by the end of 2015. The video has more on the concept. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.