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Hyundai's rakish HND-9 concept has lots of Seoul

Hyundai has unwrapped the HND-9 Sports Coupe Concept at the 2013 Seoul Motor Show. The design study is intended to give the world a glimpse at what Hyundai has planned for the look of its future products - an evolution of the automaker's current Fluidic Sculpture design language.
With classic front-engine, rear-wheel-drive proportions, the HND-9 looks great, and engineers graced the concept with a 3.3-liter turbocharged, direct-injection engine good for 364 horsepower. An eight-speed automatic transmission shuttles that thrust to the rear wheels, while touches like butterfly doors give the machine a bit of flair.
Indoors, the HND-9 features seats built with a special mesh that changes colors depending on the viewer's angle. Designers modeled the cabin after a cockpit for a close, sporty feel. You can check out the full press release below for more information.

Hyundai Vision G Coupe Concept debuts ahead of Pebble Beach

This is the Hyundai HCD-16 Vision G Coupe Concept, and it previews the automaker's future upmarket offerings. At an intimate gathering at the Los Angeles County Museum of Art, Hyundai offered us an early sneak peek of its Pebble Beach Concours d'Elegance concept car, one that takes a deliberately scaled-back approach to premium, luxurious design. Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style. The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance. At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option? The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center.

Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video: