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2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Hyundai testing facelifted Veloster Turbo in Germany

Love it or hate it, you have to admit that Hyundai went against the cookie-cutter norm when it unveiled the Veloster in 2011. And to many eyes, its oddball shape is still refreshingly original. But in the three and a half years since, Hyundai has moved its design language onwards, so it's about time the Korean automaker bring the quirky three-door (or novel four-door, depending on the angle from which you look at it) into the fold. And that's just what it appears to be doing in these latest spy shots.
Though it's hard to tell much from underneath the heavy camouflage, it's clear from these spy shots that this is indeed the Veloster, and given the center-exit dual exhaust tips, it seems to be the Turbo model and not the base naturally aspirated version. It seems to be wearing a bigger grille like the one Hyundai put on the latest Genesis, among others, and new bumpers front and back as well. The half-door on the right side does appear to be carrying over, it's wearing new wheels, and we're told there seems to be something afoot inside the cabin as well - likely revolving around an updated infotainment system.
Whether there are any consequential mechanical changes as well, we don't know. That said, development seems to be in a fairly advanced stage, so we wouldn't be surprised to see a refreshed Veloster on the show stand sometime later this year or early next at the latest.