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2014 Hyundai Elantra shows off new trim, engine in LA

Hyundai has issued a mid-cycle refresh for all three body styles of its popular Elantra compact at the 2013 LA Auto Show. As mid-cycle refreshes go, this is a fairly comprehensive one, with some sweeping changes beyond the typical new head- and taillights. The big news is a new 2.0-liter engine and a Sport trim group.
The new 2.0 will only be available on the Elantra Sport, and it pumps out 173 horsepower and 154 pound-feet of torque. While those aren't exactly Bugatti Veyron-beating numbers, they still represent healthy 25-hp and 23 lb-ft increases over the 1.8-liter engine, and the new output figures are enough to position the Elantra near the top of its class. Other tweaks for the Sport include a mildly retuned suspension with a larger front sway bar and slightly stiffened springs, along with revised programming for the electric power steering.
There are a number of other changes and tweaks that we detailed in last night's story. Since then, we've snapped some images of both the Coupe and Sedan on the floor of the LA Auto Show, and we now have a full press release which gives a comprehensive list of what's new for the 2014 Elantra. Check it out below, then let us know what you think in Comments.

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.

Is this the new Hyundai Elantra?

Hyundai's future models have a tendency to leak out of the South Korean market before they are shown elsewhere, and that appears to be the case with the next-gen Elantra. According to Indian Autos Blog, the official unveiling isn't scheduled in South Korea until April, but at least one shot of the upcoming sedan is online a few weeks early. Based on this single photo of the front of the car, Hyundai's designers are vastly altering the Elantra's styling for its latest generation, moving it closer to the current Sonata. The grille receives the wide, trapezoidal shape from the latest members of the brand's lineup, and the headlights wear a more angular look, as well. This image also barely shows an arching crease running up the side through the door handles. According to Indian Autos Blog, the powertrain range for the future Elantra might include the new 1.6-liter turbocharged, direct-injected four-cylinder from the recently unveiled Tucson. In European trim, the engine makes 174 horsepower and is paired with either a seven-speed dual-clutch transmission or a six-speed manual. If you're wondering why it's worth caring about a Korean-market Hyundai, it's because the automaker often only lightly tweaks designs (if at all) before bringing them to the US. So, this is quite likely an accurate preview of the next-gen Elantra in North America, as well.