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Hyundai's green vehicle line might be called AE

When we got spy shots back in June of Hyundai's challenger for the Toyota Prius, intel suggested Hyundai would name it AE HEV, an acronym that possibly meant Advanced Experimental or Alternative Energy Hybrid Electric Vehicle. The Korea Herald reports that AE is indeed the tentative project name, and that it could be applied to an entire model line of green-only models with hybrid, plug-in hybrid, and electric variants. We're told the hybrid's launch is slated for January 2016, the first configuration being a five-door hatchback based around the company's 1.6-liter direct-injected Cappa engine. The size of the battery pack and capability of the electric motor are still unknown. It aims to outdo the Prius in at least two ways, one of them being to exceed the Prius' rating of 21 kilometers per liter of combined fuel economy. The other would concern model range instead of on-road range: if the other powertrain options follow, the AE could be the world's first model with three different green drive configurations (if Honda doesn't get there first). The Korea Herald said Kia will be rolling out a hybrid-only vehicle of its own called the DE. We're not sure what the specs and timeline are for that car, nor if it is included in the "22 green cars" that a Hyundai spokesman told the paper the automaker plans to release by 2020. Right now we're awaiting the initial response to Hyundai's full dive into green waters with the Sonata PHEV that just went on sale. Featured Gallery Hyundai Prius-Fighter Spy Shots View 14 Photos News Source: The Korea HeraldImage Credit: Chris Doane Automotive Green Rumormill Spy Photos Hyundai Alternative Fuels Hatchback Electric Hybrid

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai pickup truck sounding more likely

Hyundai looks poised to get into the pickup market, according to the latest report from Automotive News. The Korean automaker revealed the Santa Cruz concept at the Detroit Auto Show this past January, previewing a vehicle that combines the best attributes of a pickup truck with those of a small crossover – sort of like a Honda Ridgeline, but smaller. It's an idea whose time has come, says Hyundai's US chief Dave Zuchowski. "We're assuming that it's going to get done," he told AN. "It's just not officially done yet." He expects it to be approved sometime within the next decade, and when it does enter production, Zuchowski said it could emerge as the first diesel-powered Hyundai offered in America. The biggest challenge, however, may not lie in convincing the head office in Seoul to give it the green light. The company's plant in Montgomery, AL, is strained enough producing the Sonata, Elantra and Santa Fe. In order to produce the pickup as well, Hyundai would need to either expand the current plant or build a new one.