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Hyundai poaches BMW M engineering chief to lead new performance division

The Hyundai Motor Group may be getting more serious about its performance credentials, but in order to realize its goal of making more serious performance machinery, it's going to need the expertise to get there. Fortunately that's just what it's acquired in hiring Albert Biermann. The former chief engineer at BMW M GmbH, Biermann has been working for the Bavarian automaker for over three decades now, and since his appointment as Vice President of Engineering at the M division, was most recently responsible for developing the latest M3, M4 and M6 – not to mention bridging the gap between BMW's standard models and its M lineup with the M Performance range. But now the 57-year-old German has been named the Korean group's new head of Vehicle Test & High Performance Development. In his new job, Biermann will be based out of Hyundai's R&D center in Namyang, South Korea, and will be tasked with "the development of new high performance Hyundai and Kia models" while also working to improve the two brands' ride, handling, safety, reliability and NVH reductions. The appointment makes Biermann the second high-ranking German executive the Korean automaker brought on board, after chief designer Peter Schreyer. Although Hyundai recently shut down its US racing program with Rhys Millen Racing, it has embarked on an ambitious assault of the World Rally Championship, and recently opened a test center at the Nurburgring with an eye towards launching a new N performance line that sounds like it'll be right up Biermann's alley. News Source: Hyundai Hirings/Firings/Layoffs Hyundai Kia Performance Hyundai N albert biermann

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.

Hyundai spices up Euro lineup with i20 Coupe, i30 Turbo, revised i40

Hyundai's model line in North America is made up of nameplates like Accent, Elantra and Sonata, but across the pond in Europe, the Korean automaker takes an alphanumeric approach. And it's just revealed a whole slate of new models. Arguably the most enticing of the fresh batch of Hyundais destined for Europe is the new i20 Coupe. Joining the recently refreshed, Ford Fiesta-sized i20 five-door hatch, the new three-door gets a more rakish roofline, beefed-up wheel arches and other visual enhancements to appeal to a younger demographic. European buyers will be able to choose between four engines – two diesels and two gasoline units – ranging from 1.1 liters to 1.4 liters, offering anywhere between 74 horsepower up to 99 hp, with a new 1.0-liter turbo three to follow. Hyundai Motor Europe has also revealed a refreshed version of its Focus-sized i30 with refreshed styling and upgraded equipment. The kicker, though, is the new i30 Turbo that packs the Korean automaker's 1.6-liter turbo four, but detuned from the 201 horsepower it produces in the Veloster Turbo and Kia Cee'd GT to "only" 183 hp. Although the refreshed i30 is available in three-door hatch, five-door hatch or wagon bodystyles, and with a six-speed manual or seven-speed dual clutch, the turbo engine is only being offered with the manual and in hatchback form. Finally, Hyundai has also announced a refreshed version of the i40. Just a bit smaller than the Ford Fusion/Mondeo, the i40 is available in sedan and wagon forms, and benefits in this latest iteration from updated sheetmetal, a more refined cabin, upgraded equipment and a new diesel engine displacing 1.7 liters and putting out 113 or 139 horsepower, channeled through a six-speed manual or (on the more powerful version) a seven-speed DCT. Interested parties will want to scope out images of all the new models in the accompanying galleries and details in the trio of press releases below. DIFFERENTIATED BY DESIGN: HYUNDAI MOTOR INTRODUCES NEW GENERATION i20 COUPE - Hyundai Motor reveals New Generation i20 Coupe - Clear design differentiation for unique three-door - Extends the appeal of New Generation i20 to younger customers High Wycombe, 10 December 2014 - Hyundai Motor has today unveiled the New Generation i20 Coupe. For the first time, Hyundai has created a three-door B-segment car that is significantly differentiated from the five-door model.