2023 Hyundai Santa Fe Sel on 2040-cars

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Watch the 2015 Hyundai Sonata crash its way to an IIHS Top Safety Pick+ rating

Hyundai has managed to get another vehicle on the prestigious Insurance Institute for Highway Safety's Top Safety Pick +, as its new 2015 Sonata sedan performed admirably in crash testing.
The redesigned Sonata's new look belied an improved crash test in the difficult small overlap front test, where Hyundai's family sedan improved from a "Marginal" score to "Acceptable." Meanwhile, the Sonata's optional Forward Collision Warning system garnered a "Basic" rating on IIHS' three-tier rating scale for these sort of automatic safety systems.
Netting a spot on the Top Safety Pick + list requires a "Good" or "Acceptable" score on the small overlap test, as well as "Good" scores on the four standard tests and some form of automated safety system.

Is Hyundai's conservative new Sonata struggling out of the gate?

"But so far, Sonata sales are up compared with last year even while we're still ramping up to full speed," - Jim Trainor
According to Reuters, the redesigned-for-2015 Hyundai Sonata is not enjoying the same degree of success in the early going as the previous sixth-gen model, which proved to be one of the most important models in the company's history and ushered in the company's so-called "Fluidic Sculpture" design language that we still see today. Citing a recent review from The New York Times that called the car's more conservative styling "bland" and "boring," Reuters also points to analysts who claim the higher price of the new Sonata, as well as smaller rebates and incentives, are hurting sales. Honda and Toyota both offered anywhere from $600 to $800 more on the hoods of their Accord and Camry sedans last month.

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.