2014 Hyundai Santa Fe Sport 2.4l on 2040-cars

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2015 Hyundai Genesis priced from $38,000*

Today's rear-wheel-drive 2014 Hyundai Genesis sedan with the model's base 3.8-liter V6 starts at $35,200. Come the new 2015 model, Hyundai has announced that price of entry will climb to $38,000. And if you're so inclined, the Korean automaker will include its new HTRAC all-wheel drive setup for $2,500, for a bottom line of $40,500. The extra $2,500 for AWD rewards you with more than improved foul-weather handling, as the HTRAC model prepared for cold climes with standard heated steering wheel and rear seats, as well as headlight washers.
If that's not enough power, stepping up to the company's well-liked Tau 5.0-liter V8 requires $51,500, a marked $4,100 bump over the price for its 2014 model equivalent, but then again, there's more standard equipment. And that's pretty much the top of the line, because the big eight-cylinder can't be had with all-wheel drive. (Note: *All prices are subject to a $950 destination fee).
Having successfully kept the Genesis' starting price below $40,000 even after handling and destination, Hyundai has thrown new equipment into the base car beyond its exterior and interior redesign. Gewgaws like paddle shifters, rain-sensing wipers, power folding outside mirrors, power height and lumber-adjustable passenger seat and one-touch power windows in the rear compartment are luxury touches that add more than their raw weight in upscale perception.

IED Torino students dream up the PassoCorto for Hyundai

Every year the students at the Istituto Europeo di Design (IED) in Turin work up something new to unveil at the Geneva Motor Show. It's usually a concept for an Italian automaker (like the Alfa Romeo Gloria, the Cisitalia 202 E or the Abarth ScorpION) or at least something European (like the concepts they worked up with McLaren or the ones they did for Aston Martin). But this time they've wandered a little farther from home in designing a sports car for Hyundai.
It's called the PassoCorto - Italian for "short wheelbase" - and it was designed in collaboration between the grad students in the Master in Transportation Design program (under the supervision of Pininfarina design Luca Borgogno) and the Hyundai's European design center.
The design (theoretically) calls for a 1.6-liter twin-turbo four, mounted amidships and driving 266 horsepower to the rear wheels. It looks pretty promising, and if Hyundai were ever keen on taking on the likes of the Alfa Romeo 4C and Porsche Cayman, this strikes us as a damn good place to start.

Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.