2013 Hyundai Santa Fe Sport on 2040-cars

Auto blog

Car buyers are paying big money for technology they don't use

J.D. Power released the results of its Tech Experience Index study that measures "how much owners like [in-car] technologies and how many problems they experience with them." Among the study's findings, automakers are loading vehicles with more software and digital experiences that owners claim they never learn how to use or decide they don't need. For example, owners report to J.D. Power that gesture controls, like those used by BMW (spinning a finger, for instance, can raise or lower the audio volume), don't improve the overall ownership experience. In fact, gesture controls received the lowest overall satisfaction score in the study for a second consecutive year. In another example, the study found that 61% of owners claim never having used "in-vehicle digital market technology," while 51% of respondents said they didn't need it. Driver/passenger communication technology was another sore point with users, with 52% saying they have never used the technology, and 40% of those saying they have no need for it. (10 Features owners say they want, and 7 they really don't). Conversely, some technologies are well received by owners. For American owners, rear-view cameras and so-called "ground view" cameras were among the top three desired technologies. We assume that "ground view" is a surround-view or 360-degree camera system. The one-pedal driving possible in a number of EV's with adjustable regen braking also scored very high marks and few claimed issues.  While it could be argued that owners who don't want to use a specific piece of technology should just avoid using it, the reality is that all of these unused features add cost to the final price of any vehicle. Considering that the average transaction price of a new vehicle hit a record $45,031 in September of 2021, controlling spiraling costs is a big deal. J.D. Power's survey results found that dealerships can play a big role in explaining new technology to buyers. Scores for some technologies like trailer assistance received higher scores from owners who received training from their dealers. Unfortunately, 71% of owners say they were taught how to use tech from outside sources whereas only 30% learned from a dealer. The results of this study are the product of responses from 110,827 owners of current model-year vehicles that J.D. Power surveyed after 90 days of ownership from February through July 2021.

Recharge Wrap-up: Hyundai visually explains fuel cells, BYD T5 electric truck

Are you still unclear about how exactly a hydrogen fuel cell works to power a car? Hyundai is offering a great visual on how its fuel cells operate in cars like the Tucson fuel Cell. Basically, the anode splits the hydrogen molecule into a positive and negative ion. The negative ions are used for electricity, while the positive ions are pushed through a membrane to the cathode, where both ions are combined with oxygen to create the byproduct of water. There's a little more to it than that to make it work in a vehicle, so see for yourself in the infographic below. BYD is launching its T5 electric light truck in China. The truck has a maximum speed of 31 miles per hour, making it mostly suitable for in-city and campus duty. It has a range of almost 250 miles, though, and with its size, the T5 could make a pretty adept delivery truck. The battery is situated under the load bay between the axles, keeping the center of gravity low. Price could be an issue, but government subsidies might help convince some companies to make the switch to BYD's electric truck. See more over at Car News China. The Mahindra Reva e2o electric vehicle will offer a fast charging feature, called Quick2Charge. Normally, the e2o takes five hours to fully charge, but that time gets cut to just one hour with the new option. Choosing the Quick2Charge option adds 45,000 rupees (about $735) to the price of the e2o. The new e2o is supposed to get electric power steering, and, later, a four-door variant. Mahindra Reva is also making an export-only version with Quick2Charge, longer range, electric steering, airbags, and ABS. Read more over at Indian Cars Bikes. The Quebec-Vermont Electric Charging Corridor is set to expand with 14 new charging stations. Melanie Dufresne of the area's tourism board announced that the 240-volt chargers would be installed in Le Haut-Richelieu Regional County Municipality. Drivers will use a special access card to charge at the stations in the region for $2.50. The stations will be installed by the end of the year. To see all the locations and learn more about the announcement, head over to Hybrid Cars.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.