2012 Hyundai Santa Fe Se on 2040-cars

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Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

Hyundai previews Ioniq with choice of electric powertrains

Hyundai is giving us our first glimpse at its upcoming dedicated electrified model. Called the Ioniq, it's set to debut next month in South Korea, and offer a choice of three powertrain options with varying levels of dependence on electric and gasoline power. All the while, Hyundai promises it will deliver an "entertaining drive alongside class-leading fuel economy and appealing design." Depicted in the teaser image above and detailed in the press release below, the Hyundai Ioniq will be offered as a gasoline/electric hybrid, plug-in hybrid, or pure EV. It will compete against hybrids like the Toyota Prius and Chevy Volt as well as all-EV models like the Nissan Leaf and Tesla Model S. The Ioniq is being built on a new platform, designed to deliver sporty handling and efficient propulsion – something which Hyundai characterizes as lacking in the segment. Further details have yet to be announced, but the Ioniq is set to debut in Korea come January. Subsequent motor show debuts are scheduled for Geneva and New York in March. By that time we hope to have more details on the Korean automaker's first dedicated hybrid/EV. Related Video: HYUNDAI MOTOR INTRODUCES IONIQ, THE FIRST CAR TO OFFER A CHOICE OF THREE ELECTRIFIED POWERTRAINS - A world first - electric, plug-in hybrid and hybrid powertrains available in a single body - The IONIQ breaks hybrid stereotype by delivering entertaining drive alongside class-leading fuel economy and appealing design - Global launch set for January 2016 in Korea, followed by Geneva and New York auto shows, an important step as Hyundai Motor works to be global green car market leader High Wycombe, 7 December 2015 – Hyundai Motor has announced the name of its advanced, alternative-fuel compact vehicle due for launch in 2016: the Hyundai IONIQ. The car will be available with electric, plug-in gasoline/electric hybrid, or gasoline/electric hybrid powertrain – the first car from any manufacturer to offer customers these three powertrain options in a single body type. As part of Hyundai Motor's ambition to chart the direction of future mobility, the IONIQ responds to rapidly changing customer lifestyles by breaking the mold for hybrid vehicles. As the world's first model to offer customers the choice of three powertrain options, the IONIQ combines class-leading fuel efficiency with a fun, responsive drive and attractive design - a unique mix not yet achieved by a hybrid vehicle.

Hyundai Genesis says in the future, even car stunts will be autonomous

We talk a lot about new technologies in the auto industry. Things that will make you more comfortable or faster or more fuel efficient are, generally, easy for us to explain. Things that make us safer, though, are often a bit tougher to get a bead on. We can report on how it's supposed to function, but few of us are brave, reckless or stupid enough to purposefully put ourselves in a situation where we'd need something like Hyundai's Auto Emergency Braking.
That's why this video is so interesting. It shows off a vehicle's active safety features in the most ridiculous, easy-to-understand way possible. We won't spoil the lengths that Hyundai goes to with this squadron of cars, but you'll want to make sure you watch the whole three-minute video to see just how extreme the safety systems are on the 2015 Genesis.
Scroll down and have a look.