2022 Hyundai Palisade Calligraphy on 2040-cars

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2013 Hyundai Santa Fe

Standing Out In A Segment Of Me-Too Crossovers
This may sound strange, but bear with us - there is indeed a point to this little exercise. Okay, ready? We'd like you to close your eyes and imagine a crossover. Any modern crossover is fine.
Done? Good. Recall what you saw in your mind's eye. What did it look like? Did it have a somewhat aggressive shape - an upright greenhouse, pronounced wheel wells with some type of body cladding, a bold grille up front bracketed by large headlamps and hulking bodysides with a bit of visual flair provided by creases or rising shoulder lines? Did it sit jacked up a tad on oversized alloy wheels, distancing itself from any thoughts of mere station wagons? Yep, that was a crossover all right.

Hyundai: The Chase

If you need to escape some bears, get a new Hyundai Elantra with the Blue Link app. According to this commercial it will let you get away immediately. And then once the humans make their getaway we find out that the bears just wanted to hug the people. Except that one of them wanted to eat them. Hyundai Elantra: Perfect for unfortunate hikers who keep their car in a nearby clearing. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.