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Apple's digital car keys may work with Hyundai and Genesis models this summer

Apple's digital car key feature might soon be useful for unlocking more than a handful of BMW models. In his latest newsletter, Bloomberg's Mark Gurman claimed Hyundai and its upscale Genesis badge will support Apple CarKey "by the summer." It's not certain which models would provide the option, but it's notable that some trim levels of the Ioniq 5 and other Hyundai cars include NFC for a (currently proprietary) digital key. While remote lock controls have been available through smartphones for a while, CarKey (and its Android equivalent) treats the phone more like a physical key. You just have to bring your phone or Apple Watch to the door handle to unlock it, and you can even place your phone in a given area to start the car. People with ultra-wideband iPhones (such as the iPhone 11 and newer) can even leave their phone in their pocket when opening and starting the vehicle. If the leak is accurate, Apple's move could significantly expand the audience for digital car keys — you wouldn't need to shop from one high-end marque to even consider it. A deal would also suggest the tussle over a possible EV collaboration wasn't enough to deter Apple and Hyundai from exploring a CarKey team-up. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Genesis Hyundai Technology Smartphone Apple

2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.