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Hyundai reveals new Creta crossover in India

It's been less than a month since Hyundai told us to start anticipating the arrival of the new Creta, and even less time since it released the first teaser sketch. Now the Korean automaker has taken the wraps off the finished product. Unveiled over the weekend in India, the new Hyundai Creta applies the company's latest design language to a smaller crossover form. Full details have still yet to be released, but those body panels are laid over a structure the manufacturer calls Hive. It makes use of a high proportion of high-strength steel to keep the chassis rigid yet lightweight. Powertrain options – for the Indian market anyway – include a 1.6-liter four with 121 horsepower or a choice of diesels with as much as 126 hp. Hardly earth-shattering stuff, but short of more potent turbocharged offerings, those engines ought to make it perfectly competitive with the company it intends to keep. Relative output and fuel choices aside, the engines channel their power through a six-speed manual or automatic transmission, though there's no mention as of yet of the availability of all-wheel drive. We'll have to wait for a release with a wider purview to find out more. At this point Hyundai isn't showing us around the interior, either, but you can scope out what images have been released thus far in the slideshow above. It'll be a while longer before anyone can determine whether it'll prove a worthwhile competitor to the likes of the Nissan Juke, Jeep Renegade, and Honda HR-V, to name just a few likely rivals. With fellow Korean automaker SsangYong eager to make its mark with the similarly compact Tivoli as well, the Creta will have quite a fight on its hands. Hyundai Showcases the Global SUV- CRETA No. 1512015-06-278 hit • Strong structural strength with adoption of Hive body structure • Stable & confident ride & handling for ultimate driving experience • Powerful engine options with first in segment Diesel Automatic Transmission Chennai, 27 June 2015- Hyundai Motor India Ltd, the country's leading premium car manufacturer and the largest passenger car exporter today, unveiled India's most awaited stylish, powerful and dynamic SUV - 'CRETA'. The CRETA marks Hyundai's entry in growing SUV segment with strong product offering boosting Hyundai's product line up to a robust 10 product portfolio.

Recharge Wrap-up: Hyundai and Kia rethinking diesel for US, BMW i partners with Soho House

Hyundai and Kia are once again considering bringing diesel vehicles to the US. "It's something that's a strong consideration for us at this point," says John Juriga of Hyundai/Kia America. Diesel would help the group meet future fuel economy standards. While the obstacles that previously kept the brands from bringing diesel to the US in the past still exist, Juriga says they see a "more direct path" to making diesel work for them. Hyundai and Kia are also considering introducing cylinder deactivation, plug-in hybrids and 9- and 10-speed transmissions to reach fuel economy targets. Read more at Wards Auto. BMW's i division is teaming up with Soho House as its official automotive partner. BMW will provide i3 EVs for the private club's members and guests to use. The two groups will also host events together focused on art, design and innovation, beginning with an art talk called, "The Naked Truth? Nudity, fashion, and the photographic image today." According to BMW's Steven Althaus, the two brands are a great match. "BMW i and Soho House share a common mindset: both brands strive for innovation, creativity as well as a special sense for aesthetic setting new design standards," Althaus says, "What I look forward to most about our partnership is our determination to create memorable and sophisticated experiences together." Read more in the press release below. Foodlogica aims to reduce the environmental impact of food transport in Amsterdam using solar powered electric trikes. The trikes deliver food to local businesses and restaurants, a job usually done by air-polluting diesel trucks. The electric trikes feature cargo boxes that can hold 47 cubic feet or about 660 pounds of food. The trikes are stored in a shipping container fitted with solar panels, which charges them when they're not in use. By delivering food using solar and human power, Foodlogica is helping taking pollution and traffic congestion out of the "last mile" of food transport in Amsterdam. Get hungry and read more at Treehugger. An organization called Ten9 wants to get 1 billion people using sustainable transportation by 2025. Ten9 is a coalition of organizations that are trying to get transportation to that "tipping point" through technology, policy and good ideas. Ten9 wants to get Tesla CEO Elon Musk on board, as well as other business and technology leaders and world leaders.

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.