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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Hyundai beefs up HB20 R-Spec in Brazil

If you've been following the news from the Sao Paulo Motor Show, you'll likely have seen not only a series of new concept cars, but also a whole mess of production vehicles you never knew existed because they were developed specifically for the Latin American market. One of them is the Hyundai HB20.
Hyundai Brasil makes the HB20 in Sao Paulo for local consumption in three forms: there's the HB20 hatchback, HB20S sedan and HB20X crossover. It's the former which it has transformed into the R-Spec concept you see here.
Decked out in matte blue, the HB20 R-Spec concept packs an aggressively upgraded aero kit, extra cooling ducts, 17-inch alloys, LED headlights and an interior with leather trim and striped seats. Even if we don't know what's under the hood, it all looks pretty convincing, and makes us wish Hyundai would offer it Stateside as part of the Accent family with which it shares its underpinnings.

Hyundai previews new infotainment system ahead of CES

One of the most common refrains in the world of automotive infotainment is that soon, smartphone-enabled infotainment systems would come to dominate the industry. We've seen some progress in this regard, with a number of automakers offering apps and services that take advantage of a driver's smartphone data plan, but few that have gone whole hog and offered a system that genuinely relied on a cellular service. At the 2015 Consumer Electronics Show, Hyundai will offer up its take on smartphone-enabled infotainment, with a new, seven-inch-touchscreen Display Audio system. Designed specifically to work with Apple CarPlay or Android Auto, the system will first be rolled out to Hyundai's more affordable 2016 offerings before rolling out to the brand's entire entry-level lineup. Once mated with the car, both systems will offer access to a plethora of third-party apps, in addition to the typical satellite navigation and text message services. Apple CarPlay users will build on the standard suite of stuff with Siri Eyes Free. Overall, whichever phone you're loyal to, this new Hyundai system sounds remarkably interesting. Of course, expect to hear plenty about the new Display Audio system in the coming months. Until then, let us know what you think in Comments. Should automakers just stick to traditional infotainment systems, or do you support the idea of relying on a smartphone inside the car? Scroll down for the full press release. HYUNDAI TO DEBUT DISPLAY AUDIO SYSTEM AT 2015 CONSUMER ELECTRONICS SHOW All-New Infotainment Unit to Be Offered in Select 2016 Models Brings Android Auto™, which extends the Android™ platform in a way that is purpose built for driving Brings Apple CarPlay™, the smarter, safer and best iPhone experience, on four wheels Features the next generation Blue Link system with Connected Care, a suite of safety and car care features and remote engine start with climate control Incorporates the latest smartphone-enabled technologies and the next generation Blue Link® system into more lower price Hyundai models without embedded navigation systems The Display Audio system includes a large color touch-screen display that has been optimized for smartphone integration Fountain valley, Calif., Dec. 17, 2014 – Hyundai is doing the unthinkable at the 2015 Consumer Electronics Show (CES®) by showing a new Display Audio system with no CD player or embedded navigation system.