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Keep it simple, stupid | 2017 Hyundai Ioniq Hybrid and Plug-In First Drive

The Ioniq is Hyundai's "golden medal project," conceived from the outset as a car to beat the Toyota Prius and be the most efficient on the market. Ki-Sang Lee, Hyundai's senior vice president in charge of eco R&D, promised that if they could accomplish that feat, he'd give every single engineer on the project a gold medal. The result of their work is an attractive trio – hybrid, plug-in hybrid, and electric – built on the company's first dedicated green vehicle platform. And Lee gave out more than 500 gold medals to his engineers. With a growing number of drivers – bolstered by Millenials replacing the buying power of baby boomers – who value efficiency and consider the environmental impact of their purchases, hybrids and electric cars should be a popular choice, right? While cheap gas has not helped to encourage people to make the switch to greener vehicles in the last couple years, the added cost and complexity of electrified cars have also been barriers to wider adoption. Hyundai's approach appears solid. The Ioniq hybrids are straightforward, affordable, and something drivers would be proud to own without appearing smug. So Hyundai has built the car people claim to want, but will the drivers show up at dealerships? The Ioniq is attractive for a number of reasons, not the least of which is pricing. The Ioniq Hybrid starts at $23,035, undercutting the Toyota Prius by $2,535 (with its base MSRP of $25,570). It's also more efficient, with EPA mpg figures of 57 city/59 highway/58 combined. The most efficient Prius (the Two Eco trim level) falls slightly short at 58 city/53 highway/56 combined. While the Ioniq Plug-In Hybrid doesn't have price or fuel economy figures yet – it doesn't go on sale until the fourth quarter of 2017 – we do know its 8.9-kW battery pack offers over 27 miles of all-electric range and can be topped off in 2.5 hours on a Level 2 charger. The Ioniq's green cred doesn't stop at its efficient powertrain. Sitting inside the cabin, you wouldn't realize that the soft plastics contain 25 percent sugar cane, or that the headliner and carpet contain about 20 percent of the same renewable plant material. There's no way to tell by look or feel that door trim uses recycled plastics mixed with wood powder and volcanic stone, making it 20 percent lighter. Interior metallic paints use soybean oil to lessen their environmental impact. Even better, it all agrees with the senses.

Hyundai releases more Ioniq images, hybrid powertrain details

It doesn't look like Hyundai is tiring of releasing teasers for its upcoming Ioniq electrified vehicle. It's already released three batches of 'em, and now here's more – plus powertrain details. The vehicle pairs a 1.6-liter version of the company's Kappa engine – boasting thermal efficiency of 40 percent and good for 104 horsepower to an electric motor making another 43 hp. It's juiced by a lithium-ion polymer battery pack and transmitted by a new six-speed dual-clutch transmission. Hyundai promises the Ioniq will be more engaging to drive than its rivals. It's designed around a lightweight chassis with 53 percent high-strength steel. Non-structural body panels made of aluminum trim nearly 30 pounds off the curb weight. The South Korean automaker has also placed the batteries low in the body to drop the center of gravity and forward to optimize handling along with the multi-link rear suspension. For those who haven't been following the story, the Ioniq will be Korea's challenger to the likes of the Chevy Volt, Toyota Prius, and Nissan Leaf. Instead of offering one or two forms of electric propulsion, the Ioniq will offer three: gasoline-electric hybrid, plug-in hybrid, or full EV. More images and details are sure to follow as Hyundai prepares to introduce the new model later this month back home in Korea. After that, we should be seeing it at the Geneva Motor Show in March. IONIQ: A Leap Forward for Hybrid Vehicles - Hyundai Motor reveals technical innovations underpinning its evolved hybrid system - Lightweight, high-strength architecture delivers a fun, responsive drive - Next generation drivetrain efficiencies achieve class-leading fuel economy - Electric, plug-in hybrid and hybrid powertrains available in a single body type, a world first January 7, 2015 – Following its unveiling to domestic media at Hyundai Motor's Namyang R&D Center in South Korea, details have been confirmed of the IONIQ - the next generation of hybrid vehicles. Rag Jung, Head of Project Management Division at Hyundai Motor R&D Center said, "IONIQ embodies Hyundai Motor's new thinking and bold ambitions for the future. This world-class dedicated hybrid will be the starting point of our future mobility." Lightweight engineering from a dedicated design Built on a chassis created specifically to carry the world's first choice of three efficient and ultra-low emission powertrains, the IONIQ boasts 53% Advanced High Strength Steel combined cleverly with lightweight aluminum.

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.