2012 Hyundai Genesis on 2040-cars

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2017 Hyundai Ioniq triplets electrify New York

If you're an American and want an affordably priced hybrid, plug-in, or full EV from a mainstream brand, get ready to meet the Hyundai Ioniq. The long-awaited rival to the Chevrolet Volt, Ford Focus Electric, Nissan Leaf, and Toyota Prius family heads to the 2016 New York Auto Show. We already know quite a lot about all three flavors of the Ioniq from its international debut in Geneva. You can check out that report here. But there are some changes for the US market car, and the biggest is the US Ioniq's electric range. Our original report indicated that the Ioniq Electric would cover 155 miles per charge, although we weren't sure which range rating standard that was based on. According to Hyundai, the US model won't be quite so impressive, scoring an estimated range of 110 miles. That fits the prediction of Autoblog boss Mike Austin, who suggested the Ioniq Electric would roughly match the 107-mile maximum of the Leaf. The other change focuses on the range of the Ioniq Plug-in. That figure has fallen from 31 miles of all-electric range to 25. Both of these revised ratings aren't necessarily down to changes in the cars themselves – the Electric still uses a 28-kilowatt-hour battery and the Plug-in has an 8.9-kWh unit, just like their European counterparts – but are simply differences in how range is measured. Check back soon for live images of Hyundai's new ultra-efficient triplets. Related Video: 2017 HYUNDAI IONIQ MODEL LINEUP MAKES U.S. DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW World's first dedicated vehicle platform with three electrified low-and zero-emission powertrain choices Ioniq offers latest connectivity and active safety features for a comprehensive eco-lifestyle transportation solution NEW YORK, Mar. 23, 2016 – Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai's approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai's global sustainability strategy. "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai says, maybe driverless cars won't be so bad

The allure of autonomous driving for many people is the tech's ability to free up their time behind the wheel from paying attention to the road. However, the driverless future might also increase the mobility of folks all over the world. Toyota's recent billion-dollar research investment aims to tackle both of these questions, and Hyundai now has a moving commercial that offers a glimpse at some of these possibilities. Hyundai also used a clever approach to show off its driver assistance systems in an ad last year, but this time it took a more emotional style to demonstrate the future. We don't want to spoil the optimistic spot's hook, but the video stars a little boy who just wants to drive. The way that he does it is heartwarming and beautifully shot. The commercial is in Korean, but like any good piece of marketing, the visuals break down the language barrier.