2010 Hyundai Genesis Coupe - Grand Touring - Automatic on 2040-cars

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Mad Max homage is amazingly weird, great

Hyundai Germany and content producer Endemol Beyond are back with a cinematic-themed encore, this time for the Hyundai Tucson. Their first act came last year with a ten-minute video that recreated scenes from 70 movies, all for the purpose of highlighting the European i10 hatchback. The length is cut in half this time, but all four minutes focus on one film: Mad Max: Fury Road. It features mild mannered "Nilz" as a trepidatious Max Rockatansky on the run from Warboys and their model cars. When Imperator Furiosa shows up with some forced perspective, things get even more, how do you say, interesting, as everyone battles through to a metallic blue Valhalla. It will make sense when you watch it. Kind of. The tagline is "Change is good." We have no idea how that's meant to fit in, but maybe we'll cotton on with the coming videos that pay homage to TRON: Legacy, Drive, and Inception. Right now we just think this video is wild. And worth a watch.

Hyundai reveals all-new Sonata in South Korea

We've seen the spy shots. We've seen the teasers. We've even seen the finished product uncovered in its home market. But now Hyundai has officially taken the wraps off its new Sonata, consistently one of its top sellers in North America that was surpassed only recently in the sales charts by the smaller, cheaper and slightly newer Elantra. It's Hyundai's challenger to the likes of the Toyota Camry, Honda Accord, Nissan Altima, Ford Fusion et al, which makes it a vital debut not only for Hyundai but for anyone in the market for a mid-size family sedan - and that's one of the biggest markets of all.
Set to be revealed at the New York Auto Show in a matter of mere weeks, the all-new 2015 Hyundai Sonata you see here is the latest representation of a more toned-down family design language which Hyundai calls Fluidic Sculpture 2.0, following the lead set by the new Genesis and away from the swoopy and sharply creased styling of the successful but stylistically divisive model it replaces. A good inch longer and wider than the outgoing Sonata, the new model is also over a third more rigid, thanks in no small part to the use of high-strength steel that now composes over half of the body's construction.
The all-new 2015 Hyundai Sonata follows the lead set by the new Genesis and away from the swoopy and sharply creased styling of the model it replaces.

2014 Hyundai Equus gallops into New York with first major refresh

Hyundai isn't horsing around with the Equus, its premium luxury sedan offering, for the 2014 model year. As stated in the automaker's press release, "Equus is the number-one shopped premium luxury sedan, well ahead of Mercedes-Benz S-Class, BMW 7 Series, Audi A8, Lexus LS, and Jaguar XJ."
We're not entirely certain what "number-one shopped" means, but regardless, that's some serious company to be rubbing elbows with. Hyundai is seeking to draw even more people into its showrooms to cross-shop the Equus with those German, Japanese and British rivals by issuing the car's first major update since it was debuted at the New York Auto Show in 2009.
Not a stone was left unturned in this comprehensive refresh, with the exterior, interior, powertrain and chassis all receiving updates for the new year. Most noticeably on the outside, the 2014 Equus gets a new fascia that includes a restyled grille, along with standard LED fog lamps. Inside, the changes are more drastic and include a brand-new instrument cluster and center stack to go along with "ultra-premium genuine wood trim."