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GM out, Hyundai in as NFL audibles auto sponsorship

Hyundai has officially replaced General Motors as the primary automotive sponsor of the National Football League, a position the American giant has occupied since 2001. Although the financial details of the deal weren't published, Automotive News reports that GM spent at least $25 million per year as part of its sponsorship deal, although after all was said and done, it worked out to more than $150 million per year. The move is a coup for Hyundai, which now gains the rights to NFL trademarks for use in its advertising. As part of the four-year agreement, the company also has advertising access to big off-season events, like the NFL draft and scouting combine, and will provide support vehicles during events like the Super Bowl. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," Dave Zuchowski, Hyundai Motor America's president and CEO, said in the attached statement. "We can't wait to show the NFL's 188 million fans the great design, advanced technologies, dynamic performance and numerous safety features within the Hyundai lineup." "We are pleased to welcome Hyundai to our family of sponsors," Renie Anderson, the NFL's senior VP of sponsorship, said. "We appreciate Hyundai's enthusiasm as we work together to reach our fans with innovative programs during our season and with our major calendar events throughout the year." Scroll down for the official press release from Hyundai and the NFL, and keep an eye open for the automaker during the NFL Kickoff festivities this September. Related Video: HYUNDAI GOING PRO: ANNOUNCES OFFICIAL NATIONAL FOOTBALL LEAGUE SPONSORSHIP Four-Year Deal Allows Hyundai to Tap into the Passionate Fan Base of the Most Popular Sport in the U.S. FOUNTAIN VALLEY, Calif., and NEW YORK, June 29, 2015 – Hyundai Motor loves sports and has a long history of celebrating fan passion across the globe. In its latest sports marketing venture, Hyundai is now an official automotive sponsor of the National Football League. The NFL has the largest and most avid fan base among U.S. sports, and Hyundai will soon connect this passion with the enthusiasm Hyundai owners have for their vehicles. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration and tell the Hyundai brand story," said Dave Zuchowski, president and CEO, Hyundai Motor America.

Hyundai twin-charged 1.8L GDCI gas engine expected to be more efficient than 2.0L diesel

Despite the growing trend of automakers offering diesel-powered or electrified powertrains, there's still a whole lot that can be done with the good-old gasoline internal combustion engine. And at Hyundai, that's exactly what's being worked on - new gasoline engine technologies that improve both performance and efficiency. During an event at the automaker's technical center in Superior Township, MI on Friday, Hyundai gave Autoblog a glimpse into the future, offering up preliminary details on its new GDCI (Gasoline Direct-Injection Compression) engine - something that will be heading to production soon.
Hyundai's main goal with this GDCI engine is to "achieve diesel levels of fuel efficiency with conventional gasoline," according to Nayan Engineer (yes, his last name is Engineer), one of Hyundai's powertrain gurus. What's more, Engineer says the GDCI engine will offer "equal to better performance than conventional gasoline engines" and will have a "lower system cost [than] diesel engines."
Hyundai expects a 1.8-liter GDCI engine to be more efficient than a comparable 2.0-liter diesel engine with similar performance.

Hyundai releases more Ioniq images, hybrid powertrain details

It doesn't look like Hyundai is tiring of releasing teasers for its upcoming Ioniq electrified vehicle. It's already released three batches of 'em, and now here's more – plus powertrain details. The vehicle pairs a 1.6-liter version of the company's Kappa engine – boasting thermal efficiency of 40 percent and good for 104 horsepower to an electric motor making another 43 hp. It's juiced by a lithium-ion polymer battery pack and transmitted by a new six-speed dual-clutch transmission. Hyundai promises the Ioniq will be more engaging to drive than its rivals. It's designed around a lightweight chassis with 53 percent high-strength steel. Non-structural body panels made of aluminum trim nearly 30 pounds off the curb weight. The South Korean automaker has also placed the batteries low in the body to drop the center of gravity and forward to optimize handling along with the multi-link rear suspension. For those who haven't been following the story, the Ioniq will be Korea's challenger to the likes of the Chevy Volt, Toyota Prius, and Nissan Leaf. Instead of offering one or two forms of electric propulsion, the Ioniq will offer three: gasoline-electric hybrid, plug-in hybrid, or full EV. More images and details are sure to follow as Hyundai prepares to introduce the new model later this month back home in Korea. After that, we should be seeing it at the Geneva Motor Show in March. IONIQ: A Leap Forward for Hybrid Vehicles - Hyundai Motor reveals technical innovations underpinning its evolved hybrid system - Lightweight, high-strength architecture delivers a fun, responsive drive - Next generation drivetrain efficiencies achieve class-leading fuel economy - Electric, plug-in hybrid and hybrid powertrains available in a single body type, a world first January 7, 2015 – Following its unveiling to domestic media at Hyundai Motor's Namyang R&D Center in South Korea, details have been confirmed of the IONIQ - the next generation of hybrid vehicles. Rag Jung, Head of Project Management Division at Hyundai Motor R&D Center said, "IONIQ embodies Hyundai Motor's new thinking and bold ambitions for the future. This world-class dedicated hybrid will be the starting point of our future mobility." Lightweight engineering from a dedicated design Built on a chassis created specifically to carry the world's first choice of three efficient and ultra-low emission powertrains, the IONIQ boasts 53% Advanced High Strength Steel combined cleverly with lightweight aluminum.