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Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

Hyundai HCD-15 Santa Cruz might be the compact pickup we've been waiting for

The recent pickup truck renaissance and the dominance of the crossover has not been a great thing for car-heavy brands like Hyundai. That doesn't mean the Korean manufacturer is sitting on its hands, though, as it's taken the 2015 Detroit Auto Show to introduce the Hyundai HCD-15 Concept, also known as the Santa Cruz. The handsome trucklet heralds an eventual production model, and while the overall styling is likely to be softened by the time a sellable model arrives, there are a number of features present on this design-only concept that give us hints about the future Santa Cruz. Rear-hinged half-doors grant access to the back seats, while the cabin itself can seat five people without much shoehorning. The cargo area, while quite compact at first glance, can easily be expanded to space Hyundai describes as "similar to a mid-size pickup." Aesthetically, we're fans of the Santa Cruz's styling, which is more brutish than "fluidic sculpture 2.," without appearing brash. The hexagonal grille, upright front fascia, and fast C-pillar are all very nice touches, although the rear tailgate does appear somewhat awkward. The Santa Cruz's theoretical powertrain (it never moved while on stage, and it lacked a real interior) features at its heart a 2.-liter turbodiesel four-cylinder. With 190 horsepower, 300 pound-feet of torque and HTRAC all-wheel drive, we can only hope that Hyundai's powertrain claims see the light of day. Take a look at our full gallery of live images from the floor of the 2015 North American International Auto Show, and then head below for Hyundai's official statement on its latest concept truck. Hyundai's Fresh Take on the Sport Truck Concept Appeals to Trending "Urban Adventurer" Millennial Lifestyles Appeal of a Modern CUV with the Incremental Utility of an Expanding Truck Bed DETROIT, Jan. 12, 2015 – Today, Hyundai revealed its innovative Santa Cruz Crossover Truck Concept at the North American International Auto Show in Detroit. This fresh concept reflects a completely new interpretation of truck utility for a new generation of buyers, especially Millennials, who represent the second-largest population of car buyers. "The Santa Cruz crossover truck concept meets the unspoken needs of a growing Millennial lifestyle we call 'Urban Adventurers'," said Mark Dipko, director, corporate planning, Hyundai Motor America.

Hyundai's green vehicle line might be called AE

When we got spy shots back in June of Hyundai's challenger for the Toyota Prius, intel suggested Hyundai would name it AE HEV, an acronym that possibly meant Advanced Experimental or Alternative Energy Hybrid Electric Vehicle. The Korea Herald reports that AE is indeed the tentative project name, and that it could be applied to an entire model line of green-only models with hybrid, plug-in hybrid, and electric variants. We're told the hybrid's launch is slated for January 2016, the first configuration being a five-door hatchback based around the company's 1.6-liter direct-injected Cappa engine. The size of the battery pack and capability of the electric motor are still unknown. It aims to outdo the Prius in at least two ways, one of them being to exceed the Prius' rating of 21 kilometers per liter of combined fuel economy. The other would concern model range instead of on-road range: if the other powertrain options follow, the AE could be the world's first model with three different green drive configurations (if Honda doesn't get there first). The Korea Herald said Kia will be rolling out a hybrid-only vehicle of its own called the DE. We're not sure what the specs and timeline are for that car, nor if it is included in the "22 green cars" that a Hyundai spokesman told the paper the automaker plans to release by 2020. Right now we're awaiting the initial response to Hyundai's full dive into green waters with the Sonata PHEV that just went on sale. Featured Gallery Hyundai Prius-Fighter Spy Shots View 14 Photos News Source: The Korea HeraldImage Credit: Chris Doane Automotive Green Rumormill Spy Photos Hyundai Alternative Fuels Hatchback Electric Hybrid