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Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

Best electric sedans of 2024

While the American automotive trends tend to lean toward SUVs and trucks, and sedans seem to be dying out, there are some great four-doors out there in the EV market. They may not have the bulk, the high vantage point, or the storage capacity of the utes, but some folks still want a car that’s, well, a car. A sedan might not always have as much room to cram in a big battery pack, either, but they also donÂ’t weigh as much. They tend to be more lithe, sexy and agile. And theyÂ’re generally cheaper than their bigger brethren, too, though some of the full-size luxury sedans can still get well into six-figure pricing. If thatÂ’s not your thing, you can check out the best electric SUVs, but if youÂ’ve read this far, you probably enjoy sedans as much as us. WeÂ’ve tested quite a few, and these are the best electric sedans of 2024.   Best electric sedans below $60,000 Tesla Model 3 — $40,380 The Tesla Model 3 is one of just two sedans (along with the Hyundai Ioniq 6) to make it onto our list of best EVs under $50,000. ItÂ’s quite the value, too, with a starting price of just $40,380. ItÂ’s also fun to drive. Yes, it has some quirks, including too many vehicle functions residing exclusively in infotainment menus, but the Model 3's idiosyncrasies are easy to forgive based on its price and range, and they're things you can quickly get used to or possibly even appreciate. No wonder this EV is so popular.   Hyundai Ioniq 6 — $43,565 Of the sedans on this list, the Ioniq 6 is one of the most affordable (starting at $43,565), and one of the best. ItÂ’s quite efficient, with long driving range — up to 361 miles. Its cabin is creative in its design while being practical and comfortable. Interestingly, the Hyundai Ioniq 6 is the sportiest version of Hyundai and KiaÂ’s E-GMP cars, apart from the high-performance Kia EV6 GT. Its design, value, range, fast charging and other useful tech easily make it one of best electric sedans you can buy.   BMW i4 — $53,195 Though the BMW i4 is essentially an electric version of the 4 Series Gran Coupe, this EV sedan is something special. ItÂ’s packed with power and great driving dynamics in true BMW style. The rear-drive i4 eDrive40 is one quick car, but the i4 M50 is ridiculously fast. If you can get past the questionable nose and the iDrive 8 infotainment system, the i4 is an electric sleeper, and a performance bargain.

2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.