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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

2015 Hyundai Genesis Sedan can be yours for under $40K [w/video]

While we've already tested Hyundai's all-new, second-generation Genesis Sedan in its home market, the Korean brand unveiled the American-spec luxury car to the sleep-deprived journalists of Detroit.
The big sedan isn't wildly different from its KDM counterpart, boasting the same pair of engines that have done so well in the first-generation car. The 5.0-liter V8 still produces 429 horsepower and 376 pound-feet of torque, while the 3.8-liter V6 returns 333 hp and 291 lb-ft of torque. Unlike the current cars, the standard eight-speed automatic can send power to all four wheels, if so optioned. Rear drive remains standard.
The big piece of news surrounding the new Genesis is that Hyundai is aiming to keep the luxury sedan's starting price below $40,000. We knew official pricing hadn't been released, but according to a report from Automotive News, the company is confident the entry level models should remain quite reasonably priced.

Ford Ranger, UK Mustang, Hyundai Hybrid | Autoblog Minute

Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. Autoblog senior editor Greg Migliore reports on highlights from the week in automotive news.