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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Recharge Wrap-up: Uber app for Apple Watch, Hyundai brings ix35 Fuel Cell to Australia

Uber has updated its app to support the upcoming Apple Watch. Users will be able to hail a car with a single tap directly from the wearable device. The Uber app for the Apple Watch will also let the user check on the driver's progress. The Apple Watch launches on April 24. Read more at iPhone Hacks. The Place at Terracina in Austin, Texas will offer Car2go services onsite. Through a partnership with real estate group MC Companies, the carsharing service will have six dedicated parking spots at the community's entrance for residents and other nearby users. "We know our residents will benefit from the Car2Go service and hope it helps them share the good life with others," says MC Companies Vice President of Marketing Eric Brown. Read more in the press release from MC Companies below. Hyundai has debuted the ix35 (Tucson) Fuel Cell in Australia. Along with giving Australia its first hydrogen vehicle, Hyundai is also unveiling a solar hydrogen refueler. The refueling station, located at Hyundai's Sydney headquarters, uses solar power to run the electrolyzer to make hydrogen from water onsite. Hyundai's Bill Thomas told 3AW that a future where most vehicles on the road are powered by hydrogen is "a way off. We're working on our next-generation fuel cell vehicle which we're hoping to bring out in 2018, but even at that stage, we're only talking in small numbers." Listen at 3AW, and read more at RenewEconomy. MC Companies Partners with Car2Go Brings Innovative Service to The Place at Terracina with Car2Go SCOTTSDALE, Ariz., March 31, 2015 /PRNewswire/ -- Cars are a costly investment. We can't all buy our own and we understand that life can get in the way of being financially stable enough to purchase one. Living expenses, bills and unexpected costs pop up all the time. Car 2 Go is making it easy to have access to a car no matter what life throws at you. MC Companies is teaming up with Car2Go to bring this convenient service to The Place at Terracina. Car2Go now has six spaces for cars to be dropped off and picked up at the entrance of the community and this is the furthest North location that Car2Go has in the city. This provides residents, and people in the area, with shared vehicles to help them navigate through their days with ease. "We are excited to have Car2Go on our property and can't wait to share it with our residents," says community manager Rachel Sypho.

Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.