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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

2015 Hyundai Sonata already recalled for bad wiring harnesses

It's barely arrived in dealerships, and already, Hyundai is recalling its 2015 Sonata. A total of 2,138 vehicles are facing issues with a wiring harness that could limit the amount of power steering help and in some cases, making it difficult to shift out of Park. Most of the cars are not yet in customer hands.
This is a followup action to a very quiet stop-sale that was issued to dealers in early June, which originally included a recall of 1,790 vehicles across the continental US and 58 vehicles in Puerto Rico. That figure eventually grew to a total of 2,080 vehicles in the US and 58 in the Caribbean territory.
Only the 2.4-liter, naturally aspirated model is affected, and of the 2,100-plus sedans, only 12 of them are in the hands of customers, according Hyundai spokesman Jim Trainor. Each customer has been notified and asked to report in for free repairs. As of this writing, there are no reports of injuries or crashes due to the issue.

Rally Argentina crash hospitalizes six spectators

This weekend's Rally Argentina ground to a halt when one of the competing vehicles struck a group of spectators. The incident reportedly occurred on Saturday, when the Hyundai i20 WRC piloted by Hayden Paddon and John Kennard lifted over a crest, landed sideways, snapped to the left and hit several spectators who were gathered by the side of the rally stage to catch the action. Paddon and Kennard were left unharmed and their i20 made it back to the garage on it own, but six of the injured spectators were evacuated to nearby hospitals in Cordoba. Two were airlifted by helicopter and four were taken over road by ambulance. According to reports, one of the injured spectators has already been released, but another 25-year-old man remains in intensive care. The 14-mile state from Capilla del Monte to San Marcos was canceled in the wake of the incident. We wish all involved a speedy recovery.