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Hyundai previews new Equus-replacing Genesis G90

Hot on the heels of the announcement of the new Genesis luxury brand, Hyundai is rolling out the first model in its lineup, the G90. Previewed in this image, the sedan will replace the Equus at the top of Hyundai's lineup and launches next month in Korea. It will wear the EQ900 badge in its home market. Penned in the company's new Prestige Design Division, the styling has obvious links to the new Genesis sedan (which will also get an alphanumeric nameplate) and the Vision G Coupe concept (which will likely lead to a production two-door). That means more straight lines than the curvier Equus, along with more upscale details. From the limited angles at which we're viewing it, the design appears to bear some similarities to other luxury automakers like Audi (around the headlights), Mercedes (at the tail), and even Bentley (towards the back of the greenhouse). The G90 will kick off the launch of the new Genesis brand much in the same way that Toyota launched the Lexus brand, Honda begat Acura, and Nissan gave birth to Infiniti. The G90 will be the first of six new Genesis models to launch by 2020. 'New Luxury' Takes Shape - Hyundai Motor Unveils Rendering of New G90 Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand's design identity and future direction. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience." As the Genesis brand's flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on 'human-centered' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market. G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90's significant proportions.

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Recharge Wrap-up: Canada gets Hyundai Tucson Fuel Cell, Washington governor favors EVs

Washington Governor Jay Inslee wants extend tax breaks for EVs past the July 1 expiration date. He also calls for looking into allowing EVs use of carpool lanes and creating charging infrastructure. Inslee sees encouraging electric driving as a way to help mitigate climate change, but detractors within the state don't like the idea of giving priorities to certain drivers. "I'm not enthusiastic about a subsidy that picks winners and losers and doesn't help the middle class," says representative Reuven Carlyle. Read more at The State. Novozymes says it has an enzyme solution, called Eversa, that can make biodiesel from waste oils. The technology converts the vegetable oils used by the food industry into usable fuel. The enzymatic process is said to be cheaper and safer than chemical processes with fewer harmful byproducts, and can handle higher levels of free fatty acids. The process is safer than others, says Novozymes' Frederik Mejlby, due to the lack of required high temperature and pressure, and that the "organic nature and mild process conditions do not generate toxic components as in some chemical biodiesel processes." Read more in the press release below. The USDA has announced funding of advanced biofuels and the bioeconomy. The USDA is providing $5.6 million in grants to advanced biofuel producers, as well as an additional $4 million toward a bioeconomy to reduce dependence on foreign oil. The funds come from the USDA's Advanced Biofuel Payment Program, which is part of the 2008 Farm Bill. The biofuel sources targeted are, in particular, crop residue, animal, food and yard waste, vegetable oil and animal fat. Read more in the press release below. Hyundai will be offering the Tucson Fuel Cell for lease in Canada. Beginning in early 2015, the hydrogen vehicle will be available to customers in Vancouver, British Columbia. It's the first hydrogen vehicle from a major automaker in the country. "We are proud to be leading the fuel cell movement," says Hyundai Auto Canada President and CEO Don Romano, "and now is the time for auto companies, governments, and citizens to join us in this initiative and push for the creation of a hydrogen infrastructure in Canada to maintain this positive momentum." Read more in the press release below. New enzyme technology converts waste oils into biodiesel Novozymes' latest offering secures flexible feedstock selection and lower operational costs for biodiesel producers.