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Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

Hyundai, Kia ratchet up fleet sales as retail transactions slide

Automotive News reports both Hyundai and Kia have stepped up fleet sales in an attempt to offset disappointing first quarter results. The Korean automakers saw their sales decline by nine percent compared to last year, while all major competitors managed to increase their sales. That situation marks an inversion of two years ago, when both gained ground after Japanese rivals suffered production and inventory shortages after the country's earthquake and tsunami tragedies.
Now, Hyundai can't come up with enough volume models in popular trim configurations to satisfy buyers, and lower-volume models are also in a snag. At the moment, Hyundai can only build 20-30 percent of Veloster hatchbacks with turbocharged engines while the US market would apparently support closer to 70 percent.
In order to reverse the sales slide, Hyundai and Kia have stepped up fleet sales of the vehicles they do have by some 50 percent, ringing up a total of 42,400 units in the first quarter. By contrast, Automotive News reports the seven largest automakers increased retail volume by seven percent and fleet sales by four percent as a group.

Hyundai app lets you build your own zombie apocalypse car

Walking Dead fans, rejoice! Thanks to Hyundai, you can build your very own virtual zombie survival machine. We've all seen the light-green Hyundai Tucson transporting the likes of Rick Grimes and his motley crew of survivors in AMC's hit series, and now you can get in on the action with Hyundai's Walking Dead Chop Shop.
Available both as a mobile app and desktop version, this quirky configurator presents you with a choice of three Hyundai vehicles: the Veloster Turbo, Santa Fe and Elantra. Each one has its strengths, though we particularly like the Santa Fe's utility. After all, according to Hyundai, "There's room for seven survivors inside" and you won't have to worry about "getting zombie all over your seats. They're easy to wipe clean." But for those who prefer not to invite zombies along for the journey, the speedy Veloster Turbo and its 201-horsepower engine may be the way to go.
Once you select your post-apocalyptic ride, you have a choice of colors (including Apocalypse Black, of course), decals ("Alive Inside" is a useful one) and nearly 300 other zombie-fighting features. We're partial to the automatic shotguns on the hood, although the flamethrower is also quite tempting. You can even add titanium or aluminum armor and a dizzying array of other defensive and offensive weapons: spinning saw blades on the wheels, a horde plow on the front bumper and barbed wire on the side windows, just to name a few.