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Hyundai and Genesis launch Job Loss Protection programs for new buyers

In 2009, to help new owners through The Great Recession, Hyundai created what it called Hyundai Assurance and Assurance Plus programs. Together, the allowed new buyers to return their cars within 12 months in case of an involuntary layoff, and made up to three car payments for new buyers in the same jobless boat. With the novel coronavirus Covid-19 already creating similar effects to the financial crisis, Hyundai has reinstated its Assurance Job Loss Protection program, and brought Genesis in on it with Genesis Cares Job Loss Protection. Hyundai will make up to six months of payments for anyone who buys or leases a new Hyundai from a Hyundai dealer, financed though Hyundai Capital, between March 14 and April 30, 2020 if the owner or lessee loses their job any time this year. The relief is available to any customer, regardless of employment history. On top of that, anyone who buys a new Accent, Venue, Kona, Elantra, Elantra GT, Tucson, or Santa Fe before April 30 and finances through Hyundai Capital can ask to have their payments deferred for 90 days. The Genesis Cares Job Loss Protection program provides the same benefit, covering anyone who takes home a new Genesis at a Genesis dealer, financed through Genesis Capital, from March 14 to April 30. Any involuntary termination through the end of this year can qualify for having up to six months of payments taken care of. Those who elect to buy a G70 sedan and finance through Genesis Capital before April 30, 2020 can request to have payments deferred for 90 days. For more information on the programs, check out the Hyundai and Genesis web sites. Related Video:

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.

How the Koreans are cracking the luxury market

South Korea's two largest automotive brands are no longer the same companies they were when they first entered the world stage.
Anyone who visits Seoul after a few years absence is likely going to be in for a shock. What was, not that long ago, a decidedly third-world city is today a thriving, sprawling metropolis increasingly on a par with the world's most modern cities.