2014 Hyundai Elantra Limited on 2040-cars

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Genesis cars win accolades, offer value — so why are sales so bad?

My high-school buddy Brent Cormier was so smitten with the Genesis G80 when he saw it at an event I hosted at SXSW in 2016 he bought a used 2013 Hyundai Genesis a short time later and fell in love with the car. "It surpasses my every expectation," said Cormier, a self-described "renaissance man" who owns and runs a real estate agency with his wife Laura, is a food service executive chef and part owner of Austin-based Thin the Herd Guitars. "I was locked into Mercedes and Audi for 10 years," he added. "And felt trapped in an endless pit of maintenance costs." After owning the Genesis over the past two years — including using it as an Uber and Lyft driver to earn extra cash — Cormier learned what some frugal luxury sedan buyers and a handful of car reviewers have discovered: Genesis offers great bang for the buck compared to other premium brands and can compete with the best in terms of performance, features and comfort. Hyundai's luxury brand also earned a prominent third-party endorsement last week when for the first time Genesis topped J.D. Power's 2018 APEAL study, surpassing German luxury-performance icon Porsche. The APEAL study (which stands for Automotive Performance, Execution and Layout) "measures owners' emotional attachment and level of excitement across 77 attributes," ranging from performance to comfort, and asks nearly 68,000 owners of new 2018 models to score vehicles on a 1,000-point scale. In its second year ranked as a stand-alone brand, Genesis earned an APEAL score that bumped it up 15 points to 884 and helped push it past Porsche — and past BMW, Lincoln, Mercedes-Benz, Audi, Volvo, Cadillac, Land Rover and Lexus, in order of ranking. Last month, Genesis also topped J.D. Power's Initial Quality Survey (IQS) for the first time this year. And both its models were awarded Top Safety Pick Plus ratings by the Insurance Institute for Highway Safety, among 11 Plus ratings in all for Korean vehicles. Despite high J.D. Power rankings and great reviews, Genesis U.S. sales were off 50 percent for the first six months of 2018 compared to 2017, and in June Genesis sold only 796 vehicles — the first time U.S. numbers dropped below 1,000 in a month. Part of Genesis's APEAL and IQS success can be attributed to its small product lineup: just two models, the G80 and G90 sedans, with a third, the 2019 G70, launching later this year. And while those numbers may help in J.D.

Hyundai looking to add plant in Mexico

Mexico is rapidly becoming the go-to place for North American auto production, and companies including Toyota, General Motors, and Audi are all building new plants, expanding or shifting some production there. Now, Hyundai is investigating joining them in the future. "I'm sure that over the years we'll see production of Hyundai products in Mexico," Pedro Albarran, managing director for the automaker in Mexico, said to Bloomberg. Albarran indicates that a likely location for such a factory might be the state of Nuevo Leon, where Kia also has a forthcoming $1 billion plant. The site would be an ideal location near suppliers. It's probably going to be a while before any of Hyundai's models start coming out of Mexico. According to Bloomberg, the automaker wants to wait to make a final decision until sales there reach around 50,000 annual units, and that benchmark isn't expected until 2018. While Kia's plant is slated to have a capacity around 300,000 vehicles a year when it opens in 2016, Albarran thinks Hyundai might start smaller at just over 100,000 annual examples. Some of those would likely include subcompact models for the Mexican market. The Korean automaker was rumored to be looking into a factory south of the border as far back as 2013.

Vegas dealer sets world record with 218-Hyundai parade

How many Hyundais would you need to gather in one parade to set a world record? 218, it turns out. That's how many of the Korean automobiles gathered for a recent procession which has now been certified by Guinness as a world record. The event was orchestrated by Henderson Hyundai just outside of Las Vegas, NV, raising $4,000 for the STOP DUI campaign. Though the parade was actually held back in December as part of National Impaired Driving Prevention Month, it was just verified by Guinness now, with each of the 218 motorists to receive a certificate of participation at a celebratory event at the dealership this coming Saturday. The record had been previously set by Lithuanian business consulting firm UAB SDG. Of course that's just the record for Hyundais specifically. Guinness also keeps records of other brands and vehicle types as well. Ram, for example, set the record for the most pickups in a parade this past April at 451, while a procession of 964 Ferraris set another record at Silverstone in 2012. Henderson Hyundai Superstore In Nevada Sets A New Guinness World Record For The Largest Parade Of Hyundai Cars LAS VEGAS, June 22, 2015 /PRNewswire/ -- Henderson Hyundai Superstore, the number one rated Nevada Hyundai dealer three years in a row by DealerRater, announced today that it has been awarded a Guinness World Record for coordinating the largest parade of Hyundai cars ever. In honor of National Impaired Driving Prevention Month last December, Henderson Hyundai Superstore called on local Hyundai owners to participate in its attempt to break the Guinness World Record for the world's largest parade of Hyundai cars and pledged to make a donation for each participating vehicle to STOP DUI, a local organization dedicated to bringing awareness to the consequences of intoxicated driving. With a total of 218 Hyundai cars participating in the parade and a donation of $4,000 to STOP DUI, they officially set the world record previously held by UAB SDG, a business consulting firm based in Kaunas, Lithuania. "Our goal was to give our clients and community members an opportunity to actively participate in bringing awareness to a problem that is devastating families in our area," said Frank Maione, owner of Henderson Hyundai Superstore.