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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Ex-Hyundai CEO Krafcik joins TrueCar board amidst IPO plans

Former Hyundai Motor America CEO John Krafcik has had a tumultuous year. Last June, he won the Automotive Executive of the Year from DNV Business Assurance. Then in December, he suddenly announced he was stepping down from his leadership role at the Korean automaker on January 1, with some suggesting it was because the company's sales growth was too far below forecasts. Now, it looks like the exec has landed a new role on the board of directors of online car shopping website TrueCar.
According to The Wall Street Journal, Krafcik's role will be to build relationships with automakers and dealers, but the job at TrueCar won't be full time. Since leaving Hyundai, Krafcik has also been doing consulting work in Silicon Valley. "It's helped me understand what I might want to do, full, full time. I am just taking things at the appropriate pace," he said to the Journal.
Krafcik, who is widely considered one of the industry's top executives, took the helm at Hyundai America in 2008 and led it to an increase in sales and market share. He was with the company when it won North American Car of the Year awards in 2009 and 2012 for the Genesis and Elantra, respectively.

Editors’ Picks July 2022 | Volvo XC60, 911 GT3 and a hot Hyundai

This latest rendition of Editors’ Picks sees us recognize some enthusiast-focused vehicles on both sides of the price spectrum and a luxury SUV. The 911 GT3 was an easy shoo-in, but the Hyundai Elantra N is what surprised us the most. WeÂ’re sad to see the Veloster N bow out after this year, but at least the N model in its place is a worthy one. In case you missed our previous Editors' Picks posts, hereÂ’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in July that earned an EditorsÂ’ Pick. 2022 Volvo XC60 2022 Volvo XC60 Recharge View 36 Photos Quick take: The Volvo XC60 is one of our favorite luxury crossovers, and the PHEV option is a killer setup. We dig the interior design, and the exterior is attractively Swedish, too. Score: 7.5 What it competes with: Alfa Romeo Stelvio, Genesis GV70, Jaguar F-Pace, BMW X3, Mercedes-Benz GLC-Class, Audi Q5, Lexus NX, Acura RDX, Volvo XC60, Lincoln Corsair, Infiniti QX50, Porsche Macan Pros: Great design, epic PHEV option, intriguing interior design options Cons: Tech can be cumbersome, big wheels lead to a stiff ride From the editors: Road Test Editor Zac Palmer — "When it comes to plug-in hybrids, there's no better compact crossover option than the XC60 Recharge. I really dig the extra-powerful electric motor and larger battery Volvo added this year. The interior wool option is my pick of the bunch, but I am a little disappointed that there aren't as many physical buttons throughout the interior as there were before." News Editor Joel Stocksdale — "Although it's got some age, the Volvo XC60 is still an excellent premium SUV. It's as handsome as ever with its clean, modern design inside and out, and feels genuinely luxurious. But what really sets the XC60 apart is its available plug-in hybrid powertrain. It's smooth and refined, and best of all, it's still great in electric mode.