2012 Hyundai Elantra Limited Sedan 4-door 1.8l on 2040-cars

Auto blog

Hyundai pushes performance in Canadian Super Bowl ad

We keep seeing automakers put their Super Bowl ads online ahead of time, and here's one more to add to the list, although with a twist. The Internet might be the only place for many people to check out Hyundai's commercial because the spot is only playing in Canada during the game. The one-minute ad, titled Welcome to the New Age, eschews telling a narrative like many of this year's commercials. Instead, Hyundai offers a mix of energetic music over stylized imagery of the design, production and driving of the Genesis, plus a few brief cameos of other vehicles from the brand. The result is something a lot more visceral than many of the other spots so far. Too bad so many viewers are going to miss it. Autoblog reached out to Hyundai Canada for more information on the ad. According to company spokesperson Chad Heard, there is "no plan for it to be used in the US. It is specific to Canada." The spot will air during halftime.

2014 Hyundai Sonata gets host of improvements, starts at $21,350*

Hyundai has announced improvements for the 2014 Sonata, as well as a price increase of $450 for the base GLS model, which has a MSRP of $21,350. That doesn't include the *$795 destination fee, which was increased by $20 for 2014. The most expensive Sonata, the Limited Turbo, starts at $28,650, also not including destination.
The new features are numerous, but only a fraction of them come standard on all Sonata models. The new standard features shared by the GLS, SE, SE 2.0T and Limited models include a refined grille design (which isn't too different from the 2013 model, if we're honest), HID headlights, LED taillights, a slightly revised rear fascia, Driver Selectable Steering Mode (DSSM), Vehicle Stability Management (VSM) and a tire-specific tire pressure monitoring system (TPMS). To improve noise, vibration and harshness (NVH), all Sonatas also get improved carpet, more foam in the A and B pillars and an additional dynamic damper.
Hyundai has added a rearview camera and blind spot mirror as standard equipment on SE and Limited Sonatas, and it's also offered on the GLS with the Popular Equipment Package. Blind spot detection also makes its debut on the Sonata, which is standard on Limited models and part of the Premium Package on SE models. The GLS isn't slated for a blind spot detection system.

Submit your questions for Autoblog Podcast #317 LIVE!

We record Autoblog Podcast #317 tonight, and you can drop us your questions and comments regarding the rest of the week's news via our Q&A module below. Subscribe to the Autoblog Podcast in iTunes if you haven't already done so, and if you want to take it all in live, tune in to our UStream (audio only) channel at 10:00 PM Eastern tonight.
Discussion Topics for Autoblog Podcast Episode #317
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