2011 Hyundai Elantra Touring Gls on 2040-cars

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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai closes the books on fuel economy litigation

Hyundai-Kia ended up with a lot of kimchi on its face in 2012 when it admitted it had mistakenly exaggerated fuel economy estimates on several 2012 and 2013 model-year offerings like the Hyundai Accent, Veloster and Elantra and Kia Soul. Before the admission a lawsuit had been filed by an entity called Consumer Watchdog, afterward there were "approximately 53" lawsuits filed in federal court that were eventually consolidated into one case in a California Central District court.
The companies apologized profusely and gave customers prepaid gas cards that they could refill with funds for as long as they own their vehicle, as well as perks like free car washes and routine maintenance services. The company has just announced that it has reached a preliminary settlement of the case by adding another method of reimbursement, a lump sum payment that would free drivers from having to go back to the dealership to have their mileage verified for debit card refills.
Assuming the preliminary agreement is approved by the judge, customers could choose the lump sum or the cards. The settlement's value could be as much as $210 million, but the exact number depends on which program plaintiffs choose. On average, affected customers will receive $353. Approval could come in "early 2014," after which Hyundai will notify customers. You'll find more particulars on the potential settlement in the press release below.

Hyundai Vision G Coupe Concept debuts ahead of Pebble Beach

This is the Hyundai HCD-16 Vision G Coupe Concept, and it previews the automaker's future upmarket offerings. At an intimate gathering at the Los Angeles County Museum of Art, Hyundai offered us an early sneak peek of its Pebble Beach Concours d'Elegance concept car, one that takes a deliberately scaled-back approach to premium, luxurious design. Peter Schreyer, Hyundai-Kia design chief, says the Vision G reflects "a DNA that balances design and performance with the idea that you don't need to be over the top in terms of glitz and stereotypical luxury cues." The coupe sends a decidedly different message than the last luxury concept that came from Hyundai's California Design center, the HCD-14. While that model was striking – albeit a little gaudy with suicide rear doors and oversized carbon-fiber wheels – the Vision G aims to be understated, despite its grand size and dramatic lines. The end result is an attractive package, with an alluring, sleek style. The HCD-16's design is characterized by a long hood, high beltline, and cabin that presents a "slingshot-like" appearance. Christopher Chapman, head of Hyundai's US design center, says the styling is meant to speak to the owner, rather than "the spectators" that might see the car on the road. Hyundai says the idea of respectful luxury carries through to the interior, where elegant lines and finishes are meant to set the mood, rather than stand out as over-the-top elegance. At the heart of the Vision G Coupe Concept is Hyundai's 5.0-liter Tau V8 – the same engine found in the Equus and Genesis – with 420 horsepower at 6,000 rpm and 383 pound-feet of torque at 5,000 rpm. That said, the Vision G solely represents Hyundai's upscale inspiration moving forward. It might seem like good inspiration for a next-generation Genesis Coupe, but that isn't necessarily the case. One particularly neat feature is the "valet door," that opens when the driver approaches, as if by a valet. Perhaps this is something that could work its way into the next-generation Equus as an upscale option? The HCD-16 derives its nomenclature from the studio in which it was designed, with "HCD" being an acronym for Hyundai California Design, and the number 16 representing the 16th concept to come out of that center.