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Hyundai Tucson Fuel Cell sales not hitting target [UPDATE]

UPDATE: Hyundai spokesperson Derek Joyce contacted Autoblog to clarify that 1,000 units is a global production goal, not a sales goal. Hyundai's aim to get 1,000 examples of the Tucson Fuel Cell out to the public worldwide is falling well behind the company's original hopes. As of the most recent accounting through May 2015, the Korean automaker has managed to move just 273 of them globally since the FCVs first went on sale in Korea in 2013. Hyundai reportedly sold 76 Tucson FCVs in 2013, 128 in 2014, and 69 so far this year, according to Korea's Yonhap News Agency. Of those, the vast majority were shipped to the US and Europe with 116 and 117, respectively. Another 29 remained in South Korea. However, the automaker's vice president of corporate and product planning in the US said in May that it had actually only leased about 70 of the vehicles here. The 1,000-unit global goal by the end of 2015 is almost certain not to be met. The Yonhap News Agency points to a lack of refueling infrastructure as a major problem in marketing the Tucson Fuel Cell. There are 11 hydrogen stations in all of South Korea, and just of them are in Seoul. The situation isn't much better in the US with around 10 of them open to the public, mostly in California. In Korea, cost is also an issue because even the recently reduced price of 85 million won (76,170) is high and comes without government subsidies.

2015 Hyundai Azera is refreshed, may still be on life support

What you see above is the 2015 Hyundai Azera. It's slightly refreshed for the new model year, with a new grille, lighting elements and fascia joining some newly standard technology bits inside the cabin. Other than those few updates, this is the same Azera we've known and loved since its most recent redesign for the 2012 model year. Thing is, we're not sure if the Azera will actually live past 2015 here in the United States. Hyundai has said that it still sees some space above the Sonata midsize sedan and its larger and more luxurious Genesis Sedan for a vehicle sized and priced like the Azera, but just hasn't been able to find many buyers who agree. Put simply, if you like what you see in the 2015 Azera, now would be a good time to mosey on over to your nearest Hyundai dealer to see if this fullsize sedan suits your specific needs better than competitors like the Chevy Impala, Toyota Avalon and Buick LaCrosse.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado