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Hyundai taps Lamborghini exec to lead Genesis brand

If Hyundai is serious about going after the big boys with the launch of its new Genesis brand, it's going to need the right people with experience in the luxury marketplace to pull it off. Fortunately it appears to have found just the man for the job. His name is Manfred Fitzgerald, and he'll be running the Korean automaker's new luxury brand starting next month. Fitzgerald was formerly director of brand and design at Lamborghini, where he worked for 12 years before leaving to start his own consultancy. As the latest Senior Vice President at Hyundai, he'll be tasked with leading the "brand strategy, marketing, and other business operations" for the Genesis brand. That means working closely with Luc Donckerwolke, who – having penned for a number of Volkswagen divisions including Lamborghini as well – recently left his post as head of design at Bentley to run Hyundai's new Prestige Design Division (which will handle the styling for all future Genesis vehicles). Donckerwolke works under Peter Schreyer, who – as chief design officer at Hyundai and one of three presidents of Kia – is the highest-ranked foreigner at the company. Schreyer is also a former VW Group man, having designed the original Audi TT and the Volkswagen New Beetle before leaving for South Korea. One year ago, Hyundai similarly tapped Albert Biermann – formerly head engineer at BMW M GmbH – to run its new performance division. Hyundai Motor Announces Manfred Fitzgerald to lead the Genesis Brand - Manfred Fitzgerald takes role of leading the Genesis brand - Genesis brand targets the global luxury car market by appointing a prominent figure that transformed Lamborghini into a luxury car brand December 28, 2015 – Hyundai Motor announced Manfred Fitzgerald, former Director of Brand and Design at Lamborghini, to lead the Genesis brand from January, 2016. Based in Hyundai Motor Headquarters Seoul, Mr. Fitzgerald will be in charge of establishing and executing strategies for the Genesis brand as the Senior Vice President. For the brand to set a strong foothold in the global luxury car market, he will take a core role in brand strategy, marketing and other business operations within the Genesis brand. During his twelve year career at Lamborghini, Mr. Fitzgerald played a pivotal role in transforming Lamborghini from a prototype car company to a luxury car brand and increased its sales ten folds as the Director of Brand and Design. Mr.

Hyundai Sonata is the first application of Android Auto

Hyundai is grabbing an early technological lead as the first automaker to launch Android Auto in one of its production models. The Google-made operating system is now available on the 2015 Sonata with navigation, and current owners of the vehicle can get the software through an update available at dealers. The OS arrives on additional Hyundai products soon. Similar to Apple's CarPlay, Android Auto syncs with a smartphone to mirror some elements of the operating system directly on the vehicle's infotainment screen. The software allows for navigation through Google Maps, text messaging, and phone calls. Plus, it supports some third-party apps, as well. A driver can then control all of these functions through the car's microphone and physical controls. In a nod to safety, Android Auto also locks the phone's screen when in use to keep people from looking at their device while on the road. Beyond the Android Auto software in the Sonata, users need Android 5.0 or later and a companion app on their phone. Several other automakers intend to support the standard in the future. Autoblog recently got the opportunity to try out the OS, and you can look forward to a full report about it. All-New Integration Available on Best-Selling Sonata First car company to launch Android Auto on production vehicles, starting with the 2015 Sonata with Navigation Free Android Auto software update available for current owners of 2015 Sonatas with Navigation Android Auto reduces driver distraction by integrating the driver's smartphone with the vehicle's screen and controls Fountain Valley, Calif., May 26, 2015 – Today, Hyundai becomes the first car company to launch Android Auto™ on production vehicles. Android Auto is premiering on the 2015 Sonata with Navigation at dealerships nationwide, and will later become available on other Hyundai models. "Android Auto aligns with Hyundai's core interior design principles of safety, intuitiveness and simplicity," said Dave Zuchowski, president and CEO, Hyundai Motor America. "We launched this highly anticipated feature on our best-selling Sonata, adding to our promise of value. With the launch of Android Auto, we provide more owners with the experience of cutting-edge technology." Android Auto not only brings a high technology experience to Hyundai owners, but also improves safety.

What a strike in Korea could mean for US Hyundai and Kia buyers

A prolonged factory strike at Hyundai-Kia factories in South Korea could mean that US dealership inventory of certain vehicles, such as the South Korea-built Hyundai Accent and Kia Soul, could dry up in the coming months, depending on the length of the strike, reports Cars.com's blog, Kicking Tires. The two brands together rank sixth in US sales and fifth in global sales.
Kicking Tires gives fascinating insight into how a production stoppage in South Korea might affect vehicle sales in the US, considering Hyundai-Kia has two factories in the US that build the Kia Sorento and Optima/Optima Hybrid, and the Hyundai Elantra sedan/coupe/GT, Sonata/Sonata Hybrid and Santa Fe/Santa Fe Sport. The only one of these vehicles that's built solely in the US is the Kia Sorento, with the rest of them sharing production with South Korea.
Be sure to read the piece, especially if you're in the market for a Hyundai or Kia, or just interested in global economics.