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Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai in trouble for overstating fuel economy numbers at home, too

Hyundai is, understandably, "very confused by the fine and the different results."
The South Korean government is investigating Hyundai and Ssangyong, alleging that the two manufacturers overstated the fuel economy figures on some of their crossovers. But while the initial investigation is being carried out by the Ministry of Land, Infrastructure and Transport, a separate branch of government, the Ministry of Trade, Industry and Energy is supporting the manufacturers' estimates. See Americans, our government isn't the only dysfunctional one.

Hyundai i20 Sport previews future N Division hot hatches

Hyundai is in the process of launching its own performance sub-brand that, eventually, will yield its own line of hot hatches. But while we wait for those to arrive, the Korean automaker has given us a little taste of what's to come with the i20 Sport you see here. Launched exclusively in Germany (where Hyundai Motorsport is based), the Hyundai i20 Sport is based on the Korean automaker's Ford Fiesta and Volkswagen Polo rival – and the basis for its World Rally Championship contender. The new Sport variant is more of a warmed-over job than an outright hot hatch, but it's not without its share of performance enhancements. The suspension is lowered and mounted to 18-inch OZ wheels. It features a new aero kit, though you might have missed it given the attention-grabbing (but optional) graphics. And the engine – while just a modest 1.0-liter turbocharged inline-three – produces a not inconsequential 120 horsepower. That's fairly competitive for an engine that size... especially when you can row the most out of it with a six-speed manual like the one fitted to the i20 Sport. Those specs are a promising harbinger of things to come. Hyundai's N division has already recruited top talent from BMW M GmbH, shown us where its heart is at with the N 2025 Vision Gran Turismo concept, and promoted itself through the company's WRC effort. We're looking forward to seeing how the i20 N (or whatever it's called) will shape up, but in the meantime the Sport model you see here gives us an idea of what it will look like. Related Video: Featured Gallery Hyundai i20 Sport News Source: Hyundai Hyundai Hatchback Performance hyundai i20