2008 Hyundai Azera Limited Sunroof Pwr Sunshade 46k Mi Texas Direct Auto on 2040-cars

Auto blog

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

Hyundai recalling 140k Sonatas over seatbelts

Hyundai is recalling about 140,000 examples of the 2015 Sonata in North America to repair a problem with the front passenger seatbelt not latching. Specifically, the problem affects 129,000 of the sedans in the US and 10,401 in Canada. On these models, if the seatbelt tongue is forcibly inserted into the buckle at a certain angle, then it can jam and not latch. Only the front passenger side is affected, and driver would be notified because a warning light would illuminate on the dashboard. The safety campaign covers 2015 Sonatas with production dates between April 25 and December 4, 2014, according to a statement to Autoblog from Hyundai, but there are no reports of injuries from this issue. Owners will receive notification by mail in about a month. To fix the problem, dealers will inspect the part and repair or replace it as necessary. Hyundai has already notified NHTSA about the recall, but the campaign hasn't been added to the agency's website yet. Transport Canada has already posted some information about it, though. Related Video: Hyundai Statement: We recently notified NHTSA of a safety recall we are initiating in the U.S. to repair or replace the front passenger seat belt buckle in approximately 129,000 2015 Sonatas that were built beginning April 25, 2014 through December 4, 2014. We are initiating this action to ensure the safety and quality of the vehicles and the continued satisfaction of our customers. In some cases, if the front passenger seat belt "tongue" is inserted into the buckle forcibly at an angle, the buckle may jam, preventing the front passenger from fastening the seat belt. The front passenger's seat belt warning lamp will illuminate if the front passenger seat belt is not buckled while the seat is occupied. This condition does not result in partial latching of the belt and does not affect the driver or rear passenger seat belt buckles. There are no reports of injuries attributed to this condition.

Hyundai N 2025 Vision Gran Turismo concept coming to Frankfurt

Hyundai will be using the Frankfurt Motor Show to tout its N Performance sub-brand and the future possibilities it could create. A purely conceptual extrapolation comes via the N 2025 Vision Gran Turismo, which joins the expanding list of carmaker-created superfast racers for Sony's Playstation game. The company's 2016 World Rally Championship entrant will grace the stand, previewing the car Hyundai will use to try to dethrone Volkswagen. It is a completely new racecar based on the next-generation five-door i20, still undergoing testing now but planned for competition at the 2016 Monte Carlo Rally. The RM15 concept shown at the Seoul Motor Show will be the third demonstration of Hyundai's enthusiast intentions. The carmaker says the mid-engined, Veloster-based coupe is about "suggesting how N driver-focused technologies could come into production," but we imagine that won't mean installing a 296-horsepower, 2.0-liter turbo-four where the rear seats are. All three cars are intended to rework perceptions of the South Korean company, which is working to "create striking and pioneering high performance cars" and make "real and emotional connections with customers." There's a press release below with more details, and a gallery of the N 2025 concept above that will be arriving in GT6 soon. Hyundai Motor's New High Performance Sub-brand 'N' Takes Center Stage at Frankfurt Motor Show - The sub-brand N will build new momentum for an exciting driving performance and provide emotional driving experience for customers - The latest motorsport challenger and two dynamic concepts will also be introduced at the Motor Show August 26, 2015 – Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show 2015. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor's successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring 'the most thrilling winding road' fun to customers who truly love cars. The N builds on not just Hyundai Motor's continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company's dedication and investment to create striking and pioneering high performance cars.