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Hyundai considering pickup after good reaction to Santa Cruz

The Hyundai HCD-15 Santa Cruz pickup concept was one of the stars of the 2015 Detroit Auto Show and even earned fifth place on Autoblog's Editors' Choice list of favorite debuts. The strong response might have been enough to get it made. Hyundai research and development director Park Byung-cheol said that the company was considering building the truck, according to Reuters. He warned, though, that there were still some obstacles in the way of the pickup arriving to showrooms without saying what those were. Rumors about Hyundai considering a pickup in the US go back several years but were fruitless. The Santa Cruz's unveiling really reignited things, though. The North American arm of the Korean brand reportedly chose Detroit for the debut so that foreign executives could see the media reaction to the concept. That gamble might have paid off. Hyundai's pickup at dealers might not look like the Santa Cruz concept, though. The company said the version in Detroit had nothing production-ready about it and even lacked an interior. At the time, a platform still hadn't been decided on, and the brand had several internal design studies underway. Related Video:

Hyundai pickup truck sounding more likely

Hyundai looks poised to get into the pickup market, according to the latest report from Automotive News. The Korean automaker revealed the Santa Cruz concept at the Detroit Auto Show this past January, previewing a vehicle that combines the best attributes of a pickup truck with those of a small crossover – sort of like a Honda Ridgeline, but smaller. It's an idea whose time has come, says Hyundai's US chief Dave Zuchowski. "We're assuming that it's going to get done," he told AN. "It's just not officially done yet." He expects it to be approved sometime within the next decade, and when it does enter production, Zuchowski said it could emerge as the first diesel-powered Hyundai offered in America. The biggest challenge, however, may not lie in convincing the head office in Seoul to give it the green light. The company's plant in Montgomery, AL, is strained enough producing the Sonata, Elantra and Santa Fe. In order to produce the pickup as well, Hyundai would need to either expand the current plant or build a new one.

2015 Hyundai Sonata gets a shadowy preview

It's only been on the market since 2010, but such is the hectic pace of the family sedan world that the Hyundai Sonata finds itself as the elder statesmen of the midsize segment. The current, sixth-generation sedan put the Korean automaker in the hunt with its audacious Fluidic Sculpture styling and bold powertrain choices (it was the first to eschew a six-cylinder option), but time has brought with it tough new competitors from the likes of Ford, Honda, Mazda and others, so it's time for a new model.
Previewed here in this official teaser rendering is an all-new, seventh-generation model, and at first blush, it looks markedly more conservative and refined than its predecessor, with more restrained surfacing and a more traditional six-sided grille. Scheduled for a world premiere in Korea later this month, the Sonata is expected to make its first show circuit appearance at the New York Auto Show in April.
Built atop a platform with significantly more advanced high-strength steel (51 percent vs. 21 percent) and increased use of structural adhesives, the Sonata's bones promise to be both more rigid (by 40 percent) and lighter. Cloaked in Fluidic Sculpture 2.0 bodywork, so far Hyundai isn't saying much about powertrain updates, but it is trumpeting a redesigned interior with a new infotainment interface and redesigned seats.