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Dodge, Hyundai crowdsourced-funding sites deemed successes

What's not to love about crowdsourcing? This idea, after all, has given us Kickstarter as well Local Motors, but automakers are starting to use the social platform to sell more cars (or just drum up a little PR). Both Dodge and Hyundai have used "crowd-funding" recently, and while Automotive News is reporting that neither has racked up big sales with this gimmick, both automakers are pleased with the attention.
For Hyundai, it teamed up with website Motozuma.com to help customers crowdsource money for a down payment, and the automaker matched this amount up to $500. Last year, this helped Hyundai sell an extra 1,600 units, a fraction of its total 2012 sales. That figure is far larger than Dodge fared with the Dodge Dart Registry - it netted only two sales and a small number of individual options. This registry did help University of Southern California fraternity crowdsource $18,000 to buy a Dart for a local Meals on Wheels, however. Despite the low sales figures, Dodge and Hyundai are considering their crowdsourcing programs a success since it helped them connect with younger buyers.

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.

Sketch teases next-gen Hyundai Elantra

Hyundai is giving us a good look at the next-gen Elantra in a teaser sketch, and the company is overhauling the sedan's styling for the new model. It sports a simple design that's devoid of much ornamentation, and you can just spot the corners of the hexagonal grille up front. The headlights now narrowly squint rather than rising up the fenders. The roof arches gracefully over the passenger compartment for a coupe-like shape, and a crease down the shoulders flows to the taillights, the tip of which you can barely see at the back. Hyundai already confirmed the new Elantra's debut at the 2015 Los Angeles Auto Show in November. A leak earlier this year also purported to show an actual photo of the 2016 model for the Korean market, but that vehicle had a significantly different front end than this one. That rumor also claimed the powertrain range would include a turbocharged 1.6-liter four-cylinder, which makes 175 horsepower and 195 pound-feet of torque in the 2016 Tucson. Sleek All-New Elantra Reveals its Dynamic Impression - Style of All-new Elantra places Hyundai Motor compact sedan in a class of its own - Appealing active character lines and creatively designed wheel arches August 19, 2015 – Hyundai Motor is excited to provide customers a glimpse of the forthcoming All-new Elantra's modern looks and unique design ahead of the car's launch just around the corner. The new model's dynamic and sleek style received the approval of a recent consumer study, where the Elantra's striking appearance saw it ranked ahead of key rivals. Designers of the All-new Elantra identified a series of innovative design aspects that give the car an unrivalled status and unique presence. Clever use of active character lines evoke a dynamic, stylish and confident appearance, building on the global popularity of the model. Peter Schreyer, President and Chief Design Officer at Hyundai Motor Company said: "The All-new Elantra captures the car's unique design characteristics that really place this model in a class of its own. The subtle and innovative appearance enhancements reflect Hyundai Motor's vision for design. Furthermore, this car indicates a move from traditional to modern styling by communicating the new model's comfort, fashion and sporty feel." In the newly released exterior rendering, the car's innovative design points become clear.