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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai, Los Angeles Times and Consumer Reports in fuel economy skirmish?

On Wednesday, Consumer Reports issued a story taking umbrage with the auto industry's move toward smaller, turbocharged engines, noting its own testing revealed that many such powerplants fail to deliver their promised fuel economy numbers. The story covered a variety of domestic and foreign automakers, with Ford and Chevrolet featuring prominently in the discussion. Hyundai was also mentioned for its Sonata Turbo, but the Korean automaker's family sedan came within one observed mile per gallon of its EPA ratings in CR's test, and its normally aspirated 2.4-liter counterpart actually beat its combined EPA ratings, 27 mpg to 26.
Good news for Hyundai, right? The automaker was so pleased with its report card that it sent out a small statement to a handful of news outlets including Autoblog, reading in part:
"We at Hyundai believe that Consumer Reports real-world average fuel economy testing results and EPA combined fuel economy results should correlate, and in fact do correlate nicely for some brands. Among all brands, Hyundai does particularly well in this correlation, with no high-volume brand having a better correlation between EPA combined and Consumer Reports real-world fuel economy."

Hyundai testing more variants of top-secret commercial van

The commercial van market in the US is exploding with new products at the moment, with entries from Ford, Ram, Nissan and others. And we are seeing images (again) of Hyundai testing its own van in Europe, as well, though it's not known whether the model will make it to the US. While the company has offered work vehicles overseas in the past, this one appears to be a direct competitor to European vehicles with large bodies and tiny wheels like the Ford Transit and Mercedes-Benz Sprinter.
The latest images show off not just the standard commercial van but also the pickup version, and interior for the first time. According to our spy shooters, Hyundai did not want people to see the inside of the test vehicle, reaching out specifically in an attempt to secure the pictures you see here. It's hard to say what's worth being so secretive about, but that big infotainment screen certainly looks like a nice addition. We still aren't sure whether the Korean company has opted for front- or rear-wheel drive for the model, but the gearshift suggests that it's using a six-speed manual transmission.
The pickup truck version has a cab that looks just like the standard van. Testing this variant suggests that Hyundai is addressing the need for multiple body configurations in the commercial space.