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Hyundai dealerships getting global makeover

In the near future, almost no matter where you're at in the world - whether in Mexico or France - you may not be able to tell an immediate difference between Hyundai dealers. The Korean brand plans to remove some of the diversity from its showrooms in favor of a unified design everywhere outside of the US by about 2020.
The plan is called the Global Dealership Space Identity, and the end result features a modern, open showroom with floor-to-ceiling glass to look in and a bronze-colored roof section (pictured above). The goal of the unified design "is to strengthen our Modern Premium brand consistency across all dealerships, proving premium emotional experiences related to our brand and increase interaction with customers," said Hyundai spokesperson Sookjin Hwang to Autoblog via email.
The ball is already rolling on the plan with the cues being implemented at new dealers in Mexico and about 42 other showrooms worldwide. In the future even Canada may use it, according to Automotive News. "Hyundai Motor plans to fully implement the new identity worldwide within five years (2014~2018). The exact timing for each country will be different."

Hyundai teases new Tucson ahead of Geneva [w/video]

Hyundai is giving us a pretty thorough tease of the design for the next-gen Tucson in sketch form ahead of the model's debut at the 2015 Geneva Motor Show on March 3, thanks to a newly released video and image. Up front, there's the latest version of Hyundai's chrome-framed hexagonal grille, and the squared-off wheel wells lend a more rugged appearance. According to the Korean brand's design boss Peter Schreyer in the CUV's announcement, the shape is meant to be a combination of flowing surfaces and sharp lines. The styling definitively takes some cues from the Hyundai Intrado concept from last year's Swiss show. While the grille is larger now, the two of them share similar shapes for the squinting headlights and more pronounced, bulging proportions overall, compared to the current Tucson. Also, judging by the additional shots in Hyundai's teaser video, the rear drops the show car's boomerang-shaped taillights and tiny hatch opening for more conventional features. While no interior looks are included, the clip suggests a more muted hue than the Intrado's eye-searing orange. Show full PR text HYUNDAI MOTOR SHOWS FIRST DESIGN IMPRESSION OF ALL-NEW TUCSON 03/02/15 Design sketch created in new teaser video Hints at bold and athletic SUV presence Global name underlines significance of new model Teaser video can be viewed at http://youtu.be/PzAJaWYRmdw High Wycombe, 3 February 2015 - Hyundai Motor has today unveiled its first hints about the design of the upcoming All-New Tucson, compact SUV, which will premiere at the 2015 Geneva Motor Show, on 3rd March. Commenting on the All-New Tucson, Peter Schreyer, President and Chief Design Officer of Hyundai Motor Group, said: "Our new compact SUV will be a big step forward for the Hyundai brand globally. The All-New Tucson has a bold and athletic presence and a proud stance. Its design is characterised by flowing surfaces, bold proportions, sharp lines and – most important – our brand signature hexagonal grille." The strong, sporty SUV appearance is enhanced by the upright silhouette and sleek character line. At the front, Hyundai Motor's distinctive chrome-framed hexagonal grille is connected to the headlamp clusters creating a powerful impression. With more than one million SUV sales in Europe since the introduction of the first Santa Fe in the early 2000s, Hyundai Motor has established its credibility in the SUV segment.

How Hyundai lost momentum, and will 'take a few years' to recover

SEOUL/DETROIT/CHONGQING, China — At a near-empty Hyundai Motor showroom in the Chinese mega city of Chongqing, the store manager is grumbling about his shortage of customers and a lack of bigger, cheaper SUV models popular in the world's largest auto market. Even with discounting of as much as 25 percent, his dealership was selling barely a hundred vehicles a month, said the manager surnamed Li. A nearby Nissan dealership was selling about 400 vehicles a month, a store manager there said. "The sales are simply poor," Li told Reuters. "Look at the Nissan store next door, they have tens of customers while we just have two." An hour's drive away is Hyundai's massive $1 billion manufacturing plant, which opened last year with a target to produce 300,000 vehicles per year. But with sales weak and the Chinese auto market slowing sharply, the factory is running at roughly 30 percent of capacity, two people with knowledge of the matter said. The sources asked not to be identified because the information was not public. Hyundai, the world's fifth largest automaker, declined to comment on the Chongqing plant's production or the showroom's sales but said it is "closely cooperating" with local partner BAIC to turn around the China business. BAIC did not respond to requests for comment. Hyundai's woes mark a major reversal for the automaker which was an early success story in China as it quickly and cheaply rolled out popular new models into a surging market. In 2009, Hyundai and partner Kia's combined sales ranked third in China after General Motors and Volkswagen. The South Korean duo now ranks ninth, and its market share in China was 4 percent last year, from more than10 percent at the beginning of this decade. Executives and industry experts say Hyundai conceded its once stronghold in the low-end segment to fast-growing Chinese rivals such as Geely and BYD. Foreign rivals not only defended their turf in premium segments but also kept pricing competitive for mass-market models, squeezing Hyundai's positioning as an affordable foreign brand, they said. In the United States, the world's second-biggest auto market, Hyundai's market share fell to 4 percent last year, near a decade low. Hyundai ran into problems in China and the United States for similar reasons: It missed shifts in consumer tastes, especially the surge in demand for SUVs, and it sought higher prices than its brand image could command, four Chinese dealers and half a dozen former and current U.S.