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Hyundai pickup gets glimmer of hope, Equus may go turbo

While it still doesn't technically have a green light for production from headquarters yet, rumors over the last few weeks suggest that the Hyundai Santa Cruz is all but certain to arrive in showrooms eventually. Now, we might be getting a hint about which of the company's models that the unibody truck might share underpinnings with. According to Auto World News, the platform from the 2016 Tucson and upcoming 2017 Elantra is a potential choice for the pickup. "We're always looking for efficiencies," said an unnamed Hyundai product planner to the website. "If you look at how well the Santa Cruz was received, it certainly helps make the case." An earlier rumor also hinted the truck might be the automaker's first diesel-powered model in the US. Meanwhile at the top of the brand's lineup, the next-generation Equus may see some significant changes. "Like much of that segment, it's fair to say you can expect the Equus will expand," the product planner said. Underneath the larger hood, a turbocharged powerplant is reportedly being considered. Given the development of a twin-turbo V6 from Hyundai with around 420 horsepower, that part of the rumor certainly makes some sense. A 10-speed automatic might also be offered eventually. Related Video:

No N performance models for Genesis, but Hyundai might get a Tucson N

Although Hyundai still hasn't fully revealed its first N product, the i30 N that we will see with an Elantra badge, the company is apparently hard at work at various N-branded follow-ups. The head of the N performance division, Albert Biermann, spoke with Australia's Drive, and revealed some unexpected details about the future of the division. Among the surprises was the revelation that there are no plans for Genesis N models. This is a bit of a shock considering that just last year, Biermann told us that there was a five-year plan in place for N products, and that Genesis vehicles were part of that plan. Among the vehicles that are coming, Biermann said the division is developing a B-segment vehicle and an SUV. The B-segment car is likely the European i20 hatchback. Hyundai uses the i20 for World Rally Championship, so it would only make sense to capitalize on that association. As for the SUV, Drive believes it is the Tucson, since Biermann mentioned the little crossover quite a bit when speaking to the publication. The Tucson would also be the most logical candidate for an N variant, since it's currently the smallest crossover in the Hyundai line-up. As such, it should be the easiest to make sporty, since it's inherently lighter and more maneuverable than other crossovers in the lineup. Biermann also seemingly revealed that the next N-badged car after the i30 N hatchback will be a "fastback" version of the same car, which Drive describes as a coupe. We don't expect this to be a traditional compact coupe, though. Last year, AutoEvolution reported that Hyundai would release a coupe-like five-door version of the i30 in the vein of the Audi A7 and A5 Sportbacks. This also seems more likely than a traditional coupe since Hyundai ceded the segment to the Civic with the death of the previous Elantra coupe in 2015, and its Kia Forte Koup cousin this year. Related Video:

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.