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Hyundai previews new Equus-replacing Genesis G90

Hot on the heels of the announcement of the new Genesis luxury brand, Hyundai is rolling out the first model in its lineup, the G90. Previewed in this image, the sedan will replace the Equus at the top of Hyundai's lineup and launches next month in Korea. It will wear the EQ900 badge in its home market. Penned in the company's new Prestige Design Division, the styling has obvious links to the new Genesis sedan (which will also get an alphanumeric nameplate) and the Vision G Coupe concept (which will likely lead to a production two-door). That means more straight lines than the curvier Equus, along with more upscale details. From the limited angles at which we're viewing it, the design appears to bear some similarities to other luxury automakers like Audi (around the headlights), Mercedes (at the tail), and even Bentley (towards the back of the greenhouse). The G90 will kick off the launch of the new Genesis brand much in the same way that Toyota launched the Lexus brand, Honda begat Acura, and Nissan gave birth to Infiniti. The G90 will be the first of six new Genesis models to launch by 2020. 'New Luxury' Takes Shape - Hyundai Motor Unveils Rendering of New G90 Hyundai Motor has revealed the first rendering of its new range-topping G90 luxury sedan, which is named EQ900 in Korea. The elegantly designed, technology packed G90 hints at the recently-launched Genesis brand's design identity and future direction. Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, "Genesis' new large luxury sedan G90 will deliver a concept of 'New Luxury' to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience." As the Genesis brand's flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on 'human-centered' technology combined with engaging driving dynamics, G90 boasts a raft of world-best safety features and technological innovations to set itself apart in the luxury market. G90 also showcases the Genesis brand's hallmark design style 'Athletic Elegance', interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90's significant proportions.

2015 will be the biggest year ever for cars at CES

Like the SEMA Show, major automakers are paying increasing attention to the CES, with 2015 expected to be one of the most auto focused yet. Ford, Volkswagen, Toyota, General Motors, Hyundai, Mazda, Audi, BMW and Fiat Chrysler Automobiles will all be in attendance when CES 2015 kicks off next week, taking up a record-breaking 165,000 square feet of space at the Las Vegas Convention Center. "We've come a long way from a single car on a carpet," Ford's Alan Hall told Bloomberg. Unlike SEMA, or a more traditional auto show, like the upcoming festivities in Detroit, CES doesn't necessarily focus on entire cars or the way they perform, but on the way our technology will interact with vehicles, and in how those vehicles will deliver information to drivers. "CES has become a major launch point for a lot of the big automakers," IHS tech analyst Mark Boyadjis told Bloomberg. "CES is a way for them to get on a global stage for technology." As for what kind of wares automakers will trot out in Las Vegas, we already know that BMW will show off an autonomous i3 electric car that can navigate its way through a multistory car park and can be hailed via a smartwatch app. According to Bloomberg, Hyundai will show off its own smartwatch app for the Genesis sedan, while Audi and Mercedes-Benz will show off autonomous vehicles next week. Automakers won't be the only companies looking to capitalize on CES. Tech firms, like chipmaker Nvidia, are becoming increasingly involved in the automotive game and will be in town showing their wares off to OEMs. "Two years ago, our booth would have been filled with PCs and people playing video games," Danny Shapiro, Nvidia's senior director for automotive business, told Bloomberg. "This year we made a strategic decision to shift the focus of the booth on automotive and de-prioritize some of the other things." Needless to say, you can expect to see a lot of news out of Las Vegas come next week. Stay tuned. News Source: BloombergImage Credit: Julie Jacobson / AP CES Audi BMW Chrysler Fiat Ford GM Hyundai Mazda Toyota Volkswagen Technology CES 2015

2015 Hyundai Sonata found uncovered in Korea

Hyundai is locked and loaded to debut its redesigned, 2015 Sonata at the New York Auto Show next month. For one enterprising Korean photographer, however, the reveal just couldn't come soon enough.
A South Korean website called Bobaedream.co.kr unceremoniously published some images of what would appear to be a completely undisguised example of the new Sonata. Korean Car Blog quickly followed up on the leak, claiming that the car in question was fitted with Hyundai's 2.0-liter turbocharged GDI engine, making 274 horsepower, and connected to an all-new, seven-speed dual-clutch transmission.
Whether that information came from a reliable insider source (as the photos would suggest) or was just a best guess, we can't say. But we can see what direction Hyundai is headed in with the Sonata. The front end seen in the spy shots is more or less what we'd already seen in the last teaser picture, with a new headlamp design helping to set off a prominent grille. The grille does seem to have some element of the strong, graphical surround from the teaser, too, though it's not as defined in these low-resolution pictures. Sheetmetal on the hood and bodysides seems cleaner, straighter and less fussy than in the current car, too. As for whether or not this is the Korean-spec car or the one destined for the US market, that's unclear, though we have been told that the two cars do look very similar.