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2018 Hyundai Kona Iron Man Edition is way more subtle than the Ant-Man Veloster

Update: A representative from Hyundai has told us that the Iron Man Edition Kona will only be offered with the 1.6-liter turbocharged engine, but can be had with either front- or all-wheel drive. The text has been updated to reflect this. Following Hyundai's collaboration on developing a frankly garish Veloster for Ant-Man and The Wasp, the company is teaming up with Marvel once again to launch a special edition of the 2018 Hyundai Kona compact crossover SUV. This one is themed after superhero Iron Man, and unlike the Veloster, this car is actually available to purchase. It's a little odd to see a car that's not an Audi used to go with Iron Man, but Hyundai has done a lot to get the Kona Iron Man-ready. The upper daytime running lights have been adjusted in design and color to more closely match the glowing eyes of Iron Man's mask. The hood has also been redesigned with an insert that looks like a heat extractor vent, but is just a red plastic piece. The whole car is painted matte black with a metallic red roof and matching accents all over the exterior. The roof gets a giant Iron Man mask decal, too. On the sides there are badges of his mask on the fenders and on the wheel center caps. The rear doors get Stark Industries logo decals. The inside hasn't been left out either. It appears to be the interior found on the lime green Limited and above trim levels, but instead of lime accents, there are even more red ones. Tony Stark's (Iron Man's not-so-secret identity) signature is found on the dashboard. The gauges have custom graphics themed around Iron Man, including a custom design for the heads-up display. On a side note, the Hyundai Kona Iron Man Edition is not the first superhero-themed car available to the public, nor is it the first Iron Man car. Jeep previously had a special edition Renegade for the Batman vs. Superman movie. And while it wasn't the Iron Man superhero, Isuzu had a special edition Vehicross for the Iron Man Triathlon event. The Hyundai Kona Iron Man Edition goes on sale in the first quarter of 2019, and it will be a limited-production vehicle. Pricing hasn't been announced yet, but a Hyundai representative told us what will power it. It won't get the the entry-level Kona's a naturally aspirated 2.0-liter four-cylinder making 147 horsepower, but rather the turbocharged 1.6-liter four-cylinder making 175 horsepower. It will also be available in either front- or all-wheel-drive versions.

Hyundai returns to spark-compression engines with $5 million grant

Ed note: This version adds comment from a Hyundai spokeswoman. Hyundai said Monday it has won a grant worth $4.95 million from the U.S. Department of Energy to support research and development for an advanced, mixed-mode gasoline spark-compression engine, meaning the Korean automaker appears to be back at it in its quest to develop a fuel-efficient, low-emissions gasoline compression engine that can catch the likes of Mazda's Skyactiv-X. Hyundai says the three-year grant will leverage existing work with advanced valve train and previous DOE-funded technologies. Hyundai previously was working on its own HCCI — short for homogeneous charge compression ignition — project, developing a Gasoline Direct-Injection Compression engine with help from Delphi that used supercharging and turbocharging, a high compression ratio and fully variable valve train. But it has never come to fruition, reportedly due in large part to added costs. Hyundai spokeswoman Michele Tinson said the grant will support a new project for the automaker. "It's a departure from the past efforts forging a new direction forward for Hyundai where the fuel and engine combustion modes can be optimized to meet new targets," she said. Tinson said the GDCI project is completing its third round of DOE funding. Hyundai in December said it plans to release 38 environmentally friendly vehicles along with its affiliate Kia, and using a variety of technologies, by 2025. Hyundai alone will account for 18 of them. The aim is to use the spark-compression engines for conventional gasoline-powered vehicles, plug-in hybrids and mild hybrids. "The opportunity to explore mixed-mode engine technology through the DOE's grant signifies Hyundai's commitment to advanced research technology and compression engines," John Juriga, director of powertrain technologies at Hyundai America's Technical Center near Ann Arbor, Mich., said in a statement. "The co-operative research project along with Michigan Technological University and Phillips 66 signifies the importance in developing fuel and engine innovations that work together for optimal vehicle performance and leading fuel economy ratings." Mazda's Skyactiv-X compression-ignition engine uses Spark Controlled Compression Ignition to achieve diesel-like gains in fuel economy — about 20 to 30 percent higher than its current gasoline engines — and lower emissions from regular gasoline. It's said to debut in late 2019. Related Video:

2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.