2002 Hyundai Accent L Hatchback 3-door 1.5l on 2040-cars

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Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Hyundai Motor Group promotes heir apparent

SEOUL — Hyundai Motor Group promoted heir apparent Euisun Chung on Friday to a role of overseeing the conglomerate, moving him a step closer to succeeding his octogenarian father as head of South Korea's second largest group. Chung, 47, who will assist his father and group chairman Mong-Koo Chung, was appointed as executive vice chairman to respond to "deteriorating global trade issues and changes in competitive dynamics in major markets," Hyundai Motor Group said in a statement. Chaebols like Hyundai and Samsung Group, which have grown into global firms from the rubble of the 1950-1953 Korean War, are undergoing a transfer of power to third- or fourth-generation leaders. "In his new capacity, Executive Vice Chairman Euisun Chung will oversee the entire Group's operations, aiding and reporting to Chairman Mong-Koo Chung," the statement said. The appointment also comes as Hyundai battles tumbling profits, mounting pressure from activist shareholders to improve its governance, and amid South Korea's trade tensions with the United States that threaten to disrupt its production plans. "This is a good sign," Park Yoo-kyung, a director at Dutch pension fund APG Asset Management, said of the appointment. "This will enhance transparency about who is controlling the group and who is making key strategic decisions," she said. Generational shift The junior Chung, currently vice chairman of the group's crown jewel, Hyundai Motor Co, has stepped up in recent years, attending motor shows and government meetings with business leaders on behalf of his 80-year-old father who has made few public appearances. Shares in Hyundai Motor ended up 0.8 percent on Friday, and affiliate Kia Motors fell 0.3 percent in a wider market that rose 1.4 percent. Chairman Chung, the all-powerful boss, has presided over Hyundai for about two decades, transforming the company into the world's fifth-biggest car maker along with Kia Motors. Hyundai is now struggling to reverse slowing sales in China and the United States, where the company has suffered due to its delayed response to booming demand for SUVs. The appointment is part of an effort to "improve future competitiveness and secure future growth engines" at a time when the auto industry is undergoing major changes, the group said. The junior Chung has led the group's efforts to develop future vehicles such as autonomous and connected cars, as well as Hyundai's fledging premium brand Genesis.

2019 Hyundai Santa Fe First Drive Review | Trading ‘Sport’ for spiffy

SEOUL, S. Korea — Say goodbye to the Hyundai Santa Fe Sport. For 2019, it becomes the Santa Fe — a two-row crossover that will continue to compete with the likes of the Nissan Rogue, Ford Edge and Toyota RAV4. Three-row versions coming later, which will go up against the Honda Pilot and Ford Explorer, will get an "XL" or some other, yet undisclosed moniker tacked onto the nameplate depending on the configuration. As such, it will have bigger shoes to fill in this increasingly competitive segment. The timing feels right for the crossover to come into its own, and Hyundai has done its best to make sure it pulls its weight against its rivals. View 32 Photos With the updated name comes an updated look. In the flesh, it's a handsome ute that seems more SUV than CUV: beefed up and boxy, and less overtly elegant than so many swoopy crossover profiles we see today. Its big, chiseled face conveys a Lexus-like gravitas without looking too complicated or polarizing — check out the slight pinch where the "cascading" grille meets the front bumper. The rising beltline feels modern, while the mostly horizontal roof and almost vertical rear end feel anciently familiar; maybe a utility vehicle can sate our thirst for wagons after all. Inside, the new Santa Fe has an air of quality to it, perhaps not in strict terms of materials, but in thoughtfulness. Hyundai does good things with affordable materials, and in general the interior is well laid out — specifically, the center console and its switchgear feel utilitarian and organized. We loved the smooth, tight feel of the leather wheel in our hand and the crispness of the digital display central to the instrument cluster. The seats are cozy, supportive without feeling cushy, and it was easy to find a natural seating position with little adjustment. Visibility is good, despite what you might think from looking at that high beltline from outside. There's a fixed piece of glass ahead of the side windows to improve sight lines at the bottom of the A-pillar. Checking the blind spot, the larger rear quarter window behind the second row of seating helps with visibility. It was only after spending a couple of hours in the cabin that we noticed that there's a lot going on here. The headliner in our tester had a look somewhere between chambray and denim, but felt soft to the touch. The top of the dash was a softish dark plastic — a polyurethane leatherette, to be more specific.