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Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Hyundai going with AeroVironment for dealership PHEV chargers

Hyundai will partner with AeroVironment as the supplier for charging stations at dealers for the 2016 Sonata Plug-in Hybrid. The 240-volt chargers will be able to top up the PHEV in less than three hours. Customers can also order AeroVironment's home chargers directly from the automaker's showrooms. AeroVironment is a veteran to working with automakers on charging solutions and has experience partnering with Fiat, Ford, Nissan, and BMW. The company also installed a network of locations along the I-5 corridor in Oregon. Customers can already buy the Sonata PHEV in ten states, including California, for a starting price of $35,435 (after $835 destination but before any tax incentives). The sedan has a total output of 202 horsepower from its 2.0-liter four-cylinder and electric motor. The 9.8-kWh lithium-polymer battery offers 27 miles of electric range and an EPA-estimated 99 miles per gallon equivalent. Hyundai dealers might have more green cars on the lot to use these chargers in the coming years. The company reportedly has a project codenamed AE under development, and rumor indicates that hybrid, PHEV, and EV models could be on the way. Hyundai Motor America Picks AeroVironment to Provide Dealer Charging Stations for the All-new 2016 Sonata Plug-in Hybrid Model AeroVironment to provide reliable and easy-to-use EV charging stations in Hyundai dealerships Hyundai becomes the seventh major auto manufacturer to choose AeroVironment as its preferred dealer charging station provider Hyundai drivers have the option to purchase AeroVironment's portable TurboCord charging system or its wall-mounted EVSE-RS charging station SIMI VALLEY, Calif., Nov. 24, 2015 – Hyundai Motor America has selected AeroVironment, Inc. (NASDAQ:AVAV) as the preferred provider for charging system installation at its dealerships across North America for its all-new 2016 Hyundai Sonata Plug-in Hybrid. Hyundai is the seventh plug-in electric vehicle (EV) auto manufacturer to choose AeroVironment as one of its suppliers. The 2016 Sonata Plug-in Hybrid comes with a high-capacity lithium-polymer hybrid battery system that delivers an all-electric range of 27 miles before switching to hybrid mode. The Sonata Plug-in Hybrid also comes with a lifetime hybrid battery warranty. The AeroVironment 240-volt TurboCord and the EVSE-RS charging station can charge the Sonata Plug-in Hybrid in less than three hours versus the approximate nine hours needed using a standard 120-volt charging cable.

Honda readying Veloster-rivaling concept for Beijing?

Maybe the rumors of the CR-Z's death have been exaggerated. Honda has just released the first teaser of a new concept that it plans to debut at the Beijing Motor Show at the end of April. It shows off a sporty looking coupe that looks like the child of a CR-Z and Hyundai Veloster. However, the concept looks to be for the Chinese market, as it's a joint proposal with one of its domestic partners there, Guangqi Honda Automobile.
Unfortunately, we don't have any other details about the concept yet - not even a name. The teaser also doesn't give a very good indication of the car's size. It appears to be roughly the size of a small coupe, and if Honda hadn't already tried the idea with the CR-Z, you could almost see it as a modern CRX, but it could be a little bit larger, too.
In addition to the coupe concept at the Beijing show, Dongfeng Honda will premiere the concept for the next Spirior, which is the foreign version of the Accord. Guangqi Honda will also bring a mid-size SUV and the third-generation Fit. Acura will also be there and will have both the NSX Concept and a model of its powertrain. Scroll down for the full release about everything Honda will show in China.