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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Humvee reborn on the battlefield... with a chimney?!

The military's High Mobility Multipurpose Wheeled Vehicle (HMMWV), better known to most of us as the Humvee, has already served a long and distinguished career in the battlefield, and there have been a number of replacements waiting in the wings to take over where the HMMWV left off. Or, should we say, leaves off... assuming that ever happens.
It seems that the Humvee is set to get a new lease on life as military budget constraints are forcing the government to reconsider its replacement. But there are still some pesky safety issues to work out before American soldiers will feel comfortable inside the confines of the off-road box on wheels.
As you're likely aware, improvised explosive devices are an ever-increasing threat to the lives of American troops serving overseas. The Humvee, which traces its design all the way back to the year 1984 when it first saw duty as a replacement for the long-running series of military Jeeps, has seen a number of incarnations over the years that added armor and improved safety, but the latest version may feature something hitherto unseen: a chimney.

Jeep Grand Cherokee Trailhawk and a Final Four of automakers | Autoblog Podcast #723

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. We start out with news on the Lotus Eletre and Ferrari Purosangue. These two high-end crossovers are followed by discussions about the new inline-six engines from Stellantis and an overabundance of Hummer EV orders. Next we try something we've never tried before: ranking automaker blue bloods. We took inspiration from the current NCAA tournament, which features Duke, North Carolina, Villanova and Kansas — very much traditional blue-blood basketball programs — to name our Final Four automakers. Let us know if you agree or disagree with our picks and what your definition of a blue blood car brand is. We wrap up with a discussion about the Jeep Grand Cherokee Trailhawk that Jeremy's been driving all week. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #723 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Lotus Eletre Ferrari Purosangue Stellantis inline-six Hummer EV orders Cars we're driving Jeep Grand Cherokee Trailhawk Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Podcasts Ferrari Hummer Jeep Lotus Crossover SUV Electric Luxury Off-Road Vehicles Performance