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Hummer will return as an EV nameplate in 2022

General Motors will bring the Hummer name back to market with an electric vehicle, ending a 10-year hiatus with the introduction of a low-volume 4x4 pickup to go on sale in 2022 as part of the GMC lineup. The Wall Street Journal reported Friday that GM is working on an offering similar to Jeep's Gladiator pickup, and at least initially, the paper says, the "Hummer" name revival will not extend beyond that model.   The choice to revive Hummer as GMC gives GM flexibility in selling what it projects to be a low-volume model without having to support an entire brand, which would require dealer and service network support, which could potentially prove to be both costly and even legally challenging, as holders of existing franchises would likely want a piece of the action.  GM's choice to shutter the brand in the wake of bankruptcy and restructuring back in 2010 was met with resistance from franchise holders. At the time, Hummer's image of gas-guzzling excess ran afoul of GM's goals to produce affordable hybrid and electric vehicles for the masses.  GM wanted the Chevrolet Volt to be the public face of its future, rather than a V8-powered SUV. Unconfirmed rumors of Hummer's return have been circulating for quite some time. In June of last year, rumblings of an all-electric revival made headlines when GM president Mark Reuss professed his love for the discontinued brand.  While this report is far from official, we won't have to wait long for hard confirmation, as Los Angeles Lakers superstar LeBron James has been lined up to front the nameplate's return in a Super Bowl commercial spot. We expect the re-launch will be teased ahead of the NFL championship game on Feb. 2.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Hummer EV to be sold at only about half of GMC dealerships

The new 1,000-horsepower Hummer EV will be sold under the GMC brand, but you won't find it in every GMC showroom. Currently, just about half of GMC's dealers have agreed to take on the electric truck, Buick GMC VP Duncan Aldred told investors on a conference call last week. According to Muscle Cars and Trucks, there are a number of reasons for the irregular availability. For one, there's the cost of upgrading dealerships to sell and service a fully electric vehicle. Stores would need to be upgraded with charging stations, and service centers would require new tools and training to work on an EV. Then there's the customer experience. At $112,595, the initial Hummer EV Edition 1 caters to a different clientele than the traditional GMC truck. The planned EV3X trim level that arrives in late 2022 and EV2X arriving in spring 2023 will start at just below $100,000 and $90,000, respectively. Some sellers believe that customers paying six figures for a vehicle will expect certain niceties that will necessitate showroom upgrades as well. Complimentary doughnuts, at least. Furthermore, not all GMC dealerships are located in areas with customers willing to shell out that much cabbage for a new vehicle, especially an EV. An $80,000 base trim will be available in 2024, so perhaps more dealers will be willing to take on the truck by then. Finally, there's the Hummer EV's no-haggle pricing. Aldred was adamant on the call that customers see the same price on the internet as they do on the paperwork. It's part of the premium dealership experience that GMC wants to provide for its well-heeled clientele. Still, GMC appears to have no problem moving all the Hummer EVs it can build. Even with its lofty price tag, all Edition 1 trucks were sold out 10 minutes after GMC's announcement. Related Video:

2024 GMC Hummer EV SUV revealed, priced the same as the truck

Following up on the 2024 GMC Hummer EV pickup truck's big reveal back in October is the SUV variant. And it looks pretty much the way you would expect. From roughly the doors forward, it's the same as the blocky pickup. But the back half now has an enclosed cargo area, a full-door tailgate and full-size spare mounted to it. Besides the tweaked looks, the SUV is physically shorter. The full dimensions haven't been revealed yet, but the wheelbase is 8.9 inches shorter than the truck at 126.7 inches total. The overall length is likely reduced even further, since the tail is much shorter than the truck's with the rear wheels close to the bumper. Both of these changes will greatly improve breakover and departure angles, plus make the vehicle generally more maneuverable on and off road. GMC boasts that with four-wheel-steering, the turning circle is just 35.4 feet, about a foot and a half tighter than the truck. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Powertrains are identical to that of the truck. The EV2 and EV2X get two motors making 625 horsepower. Higher EV3X and Edition 1 trims have three motors making 830 horsepower. Electric range varies between about 250 miles to 300 miles depending on specification. Extremely fast 800-volt, 300-kW DC fast charging is available and included on all but the base trim level. An Extreme Off-Road Package is available on EV2X and above that adds 18-inch wheels with 35-inch mud-terrain tires. You'll also be able to get the ground-clearance-increasing air suspension and four-wheel steering with the famous Crab Mode. Super Cruise will be standard on every GMC Hummer EV. Pricing and trim levels are nearly identical to the pickup truck, with only the Edition 1 varying. The base model starts at $79,995, and each trim and price is listed below. Prices are listed without the destination charge because that figure has not been revealed yet. EV2: $79,995 EV2X: $89,995 EV3X: $99,995 Edition 1: $105,595 ($110,595 with Extreme Off-Road Package) The Edition 1 SUVs will be available first with sales starting early next year. The EV2X and EV3X will go on sale that spring, and the base EV2 trims will go on sale in spring 2024. GMC is taking reservations now, and they can be made at this link. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.