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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

Team Miller Fisher finishes the 20th Anniversary Rallye A"icha des Gazelles

Team Miller Fisher finishes the Rallye Aïcha des Gazelles - Click above for high-res image gallery
Team Miller Fisher has crossed the finish line of the Rallye Aïcha des Gazelles - in a Hummer H3 driven off a Parisian dealer's lot - and battled from 51st to 12th out of 98 teams after a mistake on the first leg. The Rallye Aïcha, a six-stage trek through the desert, allows no use of GPS, no pace notes, no cell phones, and no binoculars. Pilots and co-pilots find their way between checkpoints with maps, compasses and pencils, and whoever completes the journey in the shortest distance, wins.
The race was made even harder this year by using not the 1:100,000-scale maps of years past, but scraps of paper with increasingly less route information as the race went on. Olympic skier and co-pilot Wendy Fisher wrote to say, "This continues to be the hardest thing I have ever done in my life. An unbelievably tough event. Days were SO long, almost impossible to get all of the checkpoints."

MEV rocks up with electric mini Hummer HX

2011 MEV Hummer HX - Click above to watch the video after the jump
The 2008 Hummer HX concept was supposed to be General Motors' answer to the Jeep Wrangler. To put it mildly, that failed to materialize. General Motors killed Hummer as part of its bankruptcy-induced limb severing in 2009, before the HX could be brought to fruition as the H4, as had been rumored.
For those of you who wish the HX had indeed surfaced, we have some excellent news: My Electric Vehicle, or MEV, has appropriated the HX concept, added an electric drivetrain and created the MEV Hummer HX. The MEV HX is a fully electric golf cart resort vehicle, licensed by GM and sporting Hummer wheels and skid plates.