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2024 GMC Hummer EV SUV revealed, priced the same as the truck

Following up on the 2024 GMC Hummer EV pickup truck's big reveal back in October is the SUV variant. And it looks pretty much the way you would expect. From roughly the doors forward, it's the same as the blocky pickup. But the back half now has an enclosed cargo area, a full-door tailgate and full-size spare mounted to it. Besides the tweaked looks, the SUV is physically shorter. The full dimensions haven't been revealed yet, but the wheelbase is 8.9 inches shorter than the truck at 126.7 inches total. The overall length is likely reduced even further, since the tail is much shorter than the truck's with the rear wheels close to the bumper. Both of these changes will greatly improve breakover and departure angles, plus make the vehicle generally more maneuverable on and off road. GMC boasts that with four-wheel-steering, the turning circle is just 35.4 feet, about a foot and a half tighter than the truck. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Powertrains are identical to that of the truck. The EV2 and EV2X get two motors making 625 horsepower. Higher EV3X and Edition 1 trims have three motors making 830 horsepower. Electric range varies between about 250 miles to 300 miles depending on specification. Extremely fast 800-volt, 300-kW DC fast charging is available and included on all but the base trim level. An Extreme Off-Road Package is available on EV2X and above that adds 18-inch wheels with 35-inch mud-terrain tires. You'll also be able to get the ground-clearance-increasing air suspension and four-wheel steering with the famous Crab Mode. Super Cruise will be standard on every GMC Hummer EV. Pricing and trim levels are nearly identical to the pickup truck, with only the Edition 1 varying. The base model starts at $79,995, and each trim and price is listed below. Prices are listed without the destination charge because that figure has not been revealed yet. EV2: $79,995 EV2X: $89,995 EV3X: $99,995 Edition 1: $105,595 ($110,595 with Extreme Off-Road Package) The Edition 1 SUVs will be available first with sales starting early next year. The EV2X and EV3X will go on sale that spring, and the base EV2 trims will go on sale in spring 2024. GMC is taking reservations now, and they can be made at this link. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Maniac intentionally crashes Hummer into Virginia diner

A Virginia man is in police custody today after ramming his SUV into a restaurant and causing a massive fire. Employees at the Silver Diner in McLean, VA were in the middle of the lunch rush when around 12:30 p.m., according to NBC Washington, a gray Hummer crashed into the restaurant's front door. The SUV driver backed the vehicle up and rammed the building again, striking a patron and trapping him between the SUV and the door. The driver rammed the restaurant a third time and his Hummer burst into flames. "There was total pandemonium in the restaurant," Will Yeatman, a witness who was having coffee at the diner at the time of the incident, told NBC. A chaotic video shot by Yeatman shows people in a state of panic, screaming, or dragging the wounded away from the burning vehicle. Some witnesses tried to save the Hummer driver from his burning vehicle, but he tried to fight them off. "He was fighting," witness Janie Watkins told NBC. "He said, 'Get away from me. Leave me alone, leave me alone." He was eventually extracted from the vehicle after witnesses cut his seat belt and pulling him out. The driver, whose name has not been released, was identified as an employee of the restaurant who had taken bereavement leave on April 5. He had been an employee of the restaurant for two years, and in an official statement the Silver Diner stated that the company had "no indication that the employee would harm himself or others." The unnamed employee was fired in the wake of the incident. Three people were taken to a local hospital, and one victim was treated at the scene. Police have not indicated yet whether the driver will be charged with a crime. Related Video: News Source: NBC Washington Weird Car News Hummer Driving Safety SUV Videos car fire

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding