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This modified Hummer hybrid will go to the South Pole on biofuel

One modified Hummer H1, traveling with another vehicle that looks like a modified Hummer H1, will spend six to 10 days driving to the South Pole, two days camping at the Pole, and take another six to 10 days driving back to the coast of Antarctica. Assuming all goes well. That's not guaranteed, since this blue beast really is - fundamentally, at least - a Hummer H1, not just Hummer-like bodywork over non-Hummer internals like you'd find on, say, the Dakar-winning "Mini." The Zero South team has been working on this vehicle for seven years (we checked it out at SEMA in 2008 and in 2010). The frame, suspension, axles, hubs, differentials, and the body are pure 1998 Hummer, the funky bodywork being from an insulated H1 ambulance, the uprated driveline from an armored H1. The original H1 used a 6.5-liter V8, but here that ICE engine has been swapped for a 3.2-liter turbodiesel V6 straight-six that will run on aviation-grade biofuel pulled from two 30-gallon tanks. Called the Hybrid Polar Traverse Vehicles, the serial hybrids use that engine to power a 216-horsepower electric motor that juices up a 24-kWr battery stored in an insulated, five-foot-long battery box between the frame rails. That battery powers two 200-hp electric motors, one at each axle, that will keep the tracks going through the Antarctic December half-light. We aren't sure what the second vehicle is based on, but its internals mirror the Hummer's, it has the exact same specs, and it looks almost the same except it's painted orange. They will pull a modified Airstream trailer called the "Snowstream," and are planning and eight-episode TV series as well as a feature film to document the expedition.

GMC Hummer EV infotainment built with Unreal Engine used by 'Fortnite' and 'Rocket League'

We're only a couple weeks away from the reveal of the GMC Hummer EV truck and SUV. And we're expecting a lot of boasting about impressive capability and unique features. What we weren't expecting was for its infotainment system to be built on a video game engine. That's the news that has come out of Epic Games, creators of Unreal Engine, the basis of the Hummer's infotainment system. If you've been an avid video gamer anytime in the last 20 years, Unreal Engine should be recognizable. The first version of it powered Epic's "Unreal" and "Unreal Tournament" games, and more recent versions power multiplayer hits such as Epic's "Fortnite" and Psyonix's "Rocket League." The engine has been licensed out to countless other game developers for titles by both indie developers and large game companies. But its use in the GMC Hummer will be the first time it has powered a production car's infotainment system. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Epic didn't say which version of Unreal Engine is being used in the Hummer. Presumably it's a version of Unreal Engine 4, since Unreal Engine 5 hasn't been released yet. Also, while Epic released a trailer announcing the partnership and showcasing Unreal's 3D rendering and menu developing tools, it doesn't give us a peak at what the infotainment and instruments of the Hummer will look like. The company does tout fast boot-up times, powerful graphics, and over-the-air updates as useful features included with Unreal. But for a clear look at the final product, we'll have to wait for the October 20 reveal. Related Video:

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding