2008 Hummer H2 on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

My year in EVs: 8 electrics that are changing the car industry

The year 2021 will go down as an inflection point in the auto industry’s transition to electric vehicles. It's when many much-anticipated models became reality. No longer sketches or sketchy prototypes, electric vehicles appeared from all corners with everything from the Lucid Air to Ford Mustang Mach-E changing how we think about transportation. I managed to drive a lot of them, and as I went through my notes, I realized IÂ’ve got a mini memoir of the seminal EVs of 2021. HereÂ’s my take on eight of them. Hummer EV Easily the most over-the-top EV I tested this year. The 1,000-hp super truck lived up to the hype with its domineering presence, stupendous power and simply being a reincarnated Hummer. I took it for a short spin on- and off-road at the General Motors Proving Grounds in Milford, Mich., and was impressed with the airy cabin, removable sky panels and expansive touchscreens. Yes, I crab walked, which felt like steering a pontoon boat, though I can see why it would be useful. Lucid Air Dream Performance The most beautiful sedan I tested all year, EV or otherwise. Unlike the futuristic Mercedes EQS — which is quite attractive — LucidÂ’s car is a blend of mid-century modern interior aesthetics and classic European exterior styling. When I walked up for my test drive, someone who IÂ’m pretty sure was comedian Jon Lovitz was sitting inside and taking it all in. As it sat in the valet of a hotel in a wealthy suburban enclave north of Detroit, the Lucid drew more attention than any of the Mercedes, Cadillacs or Lexus models passing by. The driving experience was enveloping. Starting at $169,000 for the Performance model (reservations are closed), the Lucid I sampled packed 1,111 hp and 471 miles of range. From the precise steering to the comfortable suspension, the dynamics were spot-on. It's a formidable product, and all the more impressive given itÂ’s LucidÂ’s first. Chevy Bolt EV The Bolt was the most pleasant surprise for me. It handled well, offered low-to-the-ground hot hatch dynamics and the steering was dialed-in. Adding a crossover variant for the new generation was a smart play. On a summer morning where I went to a first drive of the Ford Bronco at an off-road course, my hour-long commute in the Bolt was an enjoyable appetizer.  The Bolt was also my biggest disappointment due to its extensive recalls for fire risk. Ironically, I had the Bolt in my driveway when the initial recall went out for the previous generation (2017-19).

General Motors could turn Hamtramck into its electric pickup, SUV hub

Electric off-roaders could revitalize the Detroit-Hamtramck factory that General Motors previously announced it will close. While official details remain shrouded in secrecy, analysts believe the plant will be re-tooled to manufacture at least three electric models due out during the early 2020s. The plant's scheduled closure was one of the grievances the United Auto Workers (UAW) union cited when it embarked on a 40-day strike in September 2019. General Motors agreed to keep it open without shedding much light on what it planned to build there. Analyst at LMC Automotive told the The Detroit News they believe an often-rumored electric SUV that will resurrect Hummer's name, image, or both will be one of the models assigned to the Hamtramck plant. Battery-powered variants of the GMC Sierra and the Cadillac Escalade will be made there, too, as will an enigmatic van. LMC Automotive's Jeff Schuster believes the van will come first; it could enter production as early as 2021. The Hummer — which might also be offered as a pickup — will follow before the end of 2022, while the Sierra and the Escalade will both arrive in 2023. We're taking this report with a grain of salt, though, because only one of the aforementioned models has been announced by General Motors. Rumors of a Hummer resurrection emerged in the summer of 2019, just a few weeks before we heard unverified reports of a battery-powered variant of the next-generation Escalade. General Motors confirmed plans to enter the burgeoning electric pickup truck segment, which Ford, Rivian, and Tesla also have their sights on, but it hasn't detailed how or when. The van is a mystery. General Motors refused to comment on the report. It previously announced it will keep Hamtramck open, and invest $3 billion to build electric vehicles there. The investment will create 2,225 jobs. Inaugurated in February 1985, the Hamtramck factory has churned out a diverse selection of models over the past 34 years, including Cadillac's Eldorado, Seville, and Allante, the Oldsmobile Toronado, the Buick Riviera, and more recently, gasoline-electric Chevrolet Volt. General Motors announced plans to close Hamtramck in 2018, but it quickly backpedaled and extended its lease on life until 2020 by keeping the Chevrolet Impala and the Cadillac CT6 around for a few additional months.